基于色彩量表的感性首饰设计  

Perceptual Jewelry Design Based on Color Image Scale

作　　者：李长泰 何魁 LI Changtai;HE Kui(School of Gemmology,China University of Geosciences(Beijing),Beijing 100083)

机构地区：[1]中国地质大学(北京)珠宝学院,北京100083

出　　处：《中国宝玉石》2023年第S01期10-18,共9页China Gems & Jades

摘　　要：后疫情时代,珠宝行业需应对新的机遇与挑战,首饰设计师面临产品研发周期缩短的现状,难以通过较为客观的手段把握消费者潜在心理。另一方面,设计领域出现了大量学科交叉,心理学、感性工学等学科与艺术领域相结合成为趋势,这就意味着首饰的感性设计需要更新的理论去引领实践。为此,本文分别分析了感性首饰设计特点以及色彩计画(Color Planning)的主要原理,进而论述以色彩量表(Color Image Scale)为工具的感性首饰设计,以及通过此方法进行的珠宝首饰颜色搭配方案设计的可行性。通过色彩量表映射模型制定实践方案,探讨颜色搭配对于首饰感性设计的重要性,尝试提出以颜色应用为主体,以消费者为导向的感性首饰设计思路,以丰富感性设计理论结合实践。In the post-epidemic era,the jewelry industry needs to cope with new opportunities and challenges.Jewelry designers are faced with the current situation of shortened product development cycle,and it is difficult to grasp the potential psychology of consumers by objective means.On the other hand,a large number of interdisciplinary disciplines have emerged in the field of design,and the combination of psychology,Kansei engineering and other disciplines with the field of art has become a trend,which means that the perceptual design of jewelry needs updated theories to guide practice.Therefore,this paper analyzes the characteristics of perceptual jewelry design and the main principles of Color Planning,and then discusses the perceptual jewelry design using Color Image Scale as a tool,as well as the feasibility of the jewelry color matching scheme design by this method.Through the color scale mapping model,a practical scheme was developed to discuss the importance of color matching for the perceptual design of jewelry,and an attempt was made to put forward a perceptual jewelry design idea with color application as the main body and consumer orientation,so as to enrich the perceptual design theory and practice.

关 键 词：感性设计 色彩计画 感性首饰 色彩量表 

分 类 号：J50-05[艺术—艺术设计]