商业媒体广告设计中色彩艺术的价值体现  

The Value of Color Art in Commercial Media Advertising Design

作　　者：陈志芳 Chen Zhifang(Xinjiang Tianshan Vocational and Technical University)

机构地区：[1]新疆天山职业技术大学

出　　处：《色彩》2023年第12期38-40,共3页Fashion Color

摘　　要：本文以色彩艺术为主要研究对象,就色彩艺术在商业媒体广告设计中的应用价值、原则与方法进行研究,认为色彩艺术的合理应用,有利于提升广告设计美感,为消费者提供正向的消费引导,精准传达产品所蕴含的信息。并且,为保证商业媒体广告的宣传作用充分发挥,提出以属性化管控、个性化设计、规范化设计原则为基础,将色彩艺术融入商业媒体广告设计,能够提升设计方案可靠性的结论,以期为广告设计工作高质量发展提供参考。This paper takes color art as the main research object,studies the application value,principles and methods of color art in commercial media advertising design,and believes that the reasonable application of color art is conducive to improving the aesthetic feeling of advertising design,providing positive consumption guidance for consumers,and accurately conveying the information contained in the product.In addition,in order to ensure the full play of the publicity role of commercial media advertising,the conclusion that color art is integrated into commercial media advertising design based on the principles of attribute control,personalized design and standardized design,which can improve the reliability of the design scheme,in order to provide reference for the high-quality development of advertising design.

关 键 词：商业媒体 广告设计 色彩艺术 价值体现 

分 类 号：J524.3[艺术—艺术设计] J063