中国式现代化语境下的媒体融合  

Chinese Modernization and Media Convergence

作　　者：左灿 沙垚[1] ZUO Can;SHA Yao

机构地区：[1]中国社会科学院新闻与传播研究所,北京100102

出　　处：《新闻大学》2023年第11期41-52,120,共13页Journalism Research

摘　　要：中国式媒体融合不同于西方路径,其实践进程与中国式现代化同步,最早可追溯至革命动员时期,并在1949年后完成了媒体融合的组织化建设。沿这一历史脉络,在中国式现代化语境下的媒体融合具有鲜明的中国特色,包括技术融合的中国性和社会主义传媒制度的时代化:即以人民为中心的社会主义技术路线和“事业单位、企业化管理”“四级办台”等中国特色传媒管理制度的保障机制。这既是中国式媒体融合的特色所在,也是政治、经济、技术逻辑在媒体融合实践中的统一。Different form the western path,the practice of China's media convergence is part of Chinese modernization.This study tries to explore how the media convergence in China resonates with the process of Chinese modernization.Through historical analysis,this article argues that China's media convergence dates back to the revolutionary era,and establishes the organized pattern after 1949.It emphasizes continuity and changes of Chinese socialism media system and the Chinese characteristics of media technology development.On the one hand,the innovation of "Enterprise management of public institutions"(shiye danwei,qieyhua guanli) and "Fourth-level broadcasting"(siji bantai) pave the way for media convergence;on the other hand,China chooses “peopled-centered” socialism technology route,emphasizing the role of serving the people in media convergence.All these factors constitute the Chinese style of media convergence.It is also through these combinations that technological logic,political logic and economic logic find their way to work together effectively.

关 键 词：中国式现代化 媒体融合 中国特色传媒制度 社会主义技术路线 

分 类 号：G124[文化科学]