返乡农民工乡村旅游创业动机对创业幸福感的影响机制——基于链式中介效应的实证研究  

The mechanism of the influence of returning migrant workers ruraltourism entrepreneurial motivation on entrepreneurial well-being:an empirical study based on chain mediation effect

作　　者：王耀斌[1] 李颖 赵瑞涛 姚蓉 李汶霖 吴若雪 WANG Yaobin;LI Ying;ZHAO Ruitao;YAO Rong;LI Wenlin;WU Ruoxue(School of Tourism,Northwest Normal University,Lanzhou 730070,China)

机构地区：[1]西北师范大学旅游学院,兰州730070

出　　处：《华中师范大学学报（自然科学版）》2024年第1期103-115,共13页Journal of Central China Normal University：Natural Sciences

基　　金：国家自然科学基金项目(41661107);甘肃社会科学规划项目(YB038);甘肃省财政厅、甘肃省委组织部项目(2022[77]号)。

摘　　要：返乡农民工旅游创业为乡村创造了大量就业岗位,使得乡村活力不断增强,为经济和社会发展带来了贡献和价值.该研究通过对321位返乡旅游创业农民工进行的调查问卷,运用多元回归分析和Bootstrap中介检验方法,对返乡农民工乡村旅游创业动机如何影响创业幸福感的影响机制进行了实证研究.结果显示:返乡农民工乡村旅游创业幸福感和创业自我效能感均处于中等偏上的水平;创业动机能够显著提升创业幸福感;创业环境和创业自我效能感是创业动机提升创业幸福感的中介变量,二者存在链式中介效应;返乡农民工的乡村旅游生存性创业动机对创业幸福感是完全中介效应,社会性创业动机对创业幸福感是部分中介效应,社会性创业动机比生存性创业动机的返乡农民工创业幸福感更高.The tourism entrepreneurship of returning migrant workers creates a large number of jobs in the countryside,which makes the countryside vitality increasing and brings contribution and value to economic and social development.In this study,an empirical research was conducted on how the motivation of returned migrant workers in rural tourism entrepreneurship affects the influence mechanism of entrepreneurial well-being through a first-hand questionnaire of 321 returned migrant workers in rural tourism entrepreneurship,using multiple regression analysis and Bootstrap mediation test.The results show that rural tourism entrepreneurial well-being and entrepreneurial self-efficacy of returned rural migrant workers are at a medium-high level.Entrepreneurial motivation can significantly affect entrepreneurial well-being.Entrepreneurial environment and entrepreneurial self-efficacy are the mediating variables of entrepreneurial motivation to enhance entrepreneurial well-being,and there is a chain mediating effect between the two.The survival entrepreneurial motivation of rural tourism of returned migrant workers has a fully mediating effect on entrepreneurial well-being,and the opportunity entrepreneurial motivation has a partially mediating effect on entrepreneurial well-being.Motivation is a partial mediating effect on entrepreneurial well-being,and opportunistic entrepreneurial motivation has higher entrepreneurial well-being than survival entrepreneurial motivation of returned migrant workers.

关 键 词：返乡农民工 乡村旅游 创业动机 创业幸福感 

分 类 号：F327[经济管理—产业经济] F592.7