乡村旅游社区居民生活质量:自我效能感和价值观的社会认知路径  

Residents quality of life in tourism community:social cognitive paths of self-efficacy and values

作　　者：张良泉 李燕琴[1] ZHANG Liangquan;LI Yanqin(School of Management,Minzu University of China,Beijing 100081,China)

机构地区：[1]中央民族大学管理学院,北京100081

出　　处：《华中师范大学学报（自然科学版）》2024年第1期126-138,共13页Journal of Central China Normal University：Natural Sciences

基　　金：国家自然科学基金项目(41871145);中央民族大学博士自主科研项目(BZKY2022104).

摘　　要：乡村旅游是全面推进乡村振兴战略的重要抓手,而旅游业脆弱性背景下社区居民的外部风险应对与生活质量评估是亟待探讨的研究课题.以往乡村旅游社区居民的生活质量研究多聚焦于评估居民旅游影响感知的净效应,缺乏居民“本位”视角的认知过程研究,难以解释居民生活质量前因的复杂性.居民的自我效能感和价值观对生活质量的交互作用成为乡村旅游具体实践和理论研究中的核心命题.基于此,该研究以北京市远郊北沟村为例,基于社会认知理论和复杂性理论,运用fsQCA和ANFIS分析乡村旅游社区居民的自我效能感和价值观对生活质量的复杂因果效应,并识别预测居民高生活质量的关键因素.研究发现:1)居民生活质量形成的认知路径具有复杂性、异质性特点;2)自我效能感是预测居民高生活质量的关键条件,但非必要条件;3)水平个人主义价值观是预测居民高生活质量非关键因素,且在构成低生活质量组态中具有核心作用.该研究有助于明晰乡村旅游社区居民生活质量的社会认知路径,可为提升居民生活质量、强化社区应对不确定性的能力和促进乡村旅游可持续发展提供理论依据.Rural tourism has become an important driving force for comprehensively promoting rural revitalization,but external risk management and quality of life assessment for community residents in the context of tourism industry vulnerability require urgent attention and exploration.Previous studies on residents quality of life in rural tourism communities mainly focus on assessing the“net effect”of residents perceived tourism impacts,while the subjective cognition process from residents perspective is relatively neglected,which fails to unveil the complexity of antecedents of residents quality of life.The complex interactions between residents self-efficacy and values on the quality of life has become the core issue in the specific practice and theoretical research of rural tourism.Taking Beigou Village,Beijing,as a case,a configurational model was constructed using social cognitive theory and complexity theory,with fsQCA and ANFIS applied to investigate the complex causal relationships among self-efficacy,values and residents quality of life and determine the key factors contributing to residents high-level quality of life.The results are shown as follows.1)The cognitive forming paths of residents quality of life in rural tourism communities are complex and heterogeneous.2)Residents self-efficacy is the key factor in predicting high-level quality of life but not necessary.3)Residents values of horizontal individualism are not essential in predicting high-level quality of life,but play a central role in forming the configuration of low-quality resident life.These results contribute to a broader understanding of the social cognitive paths of residents quality of life in rural tourism communities and provide theoretical basis for improving residents quality of life,enhancing the community s ability to respond with uncertainty and promoting the sustainable development of rural tourism.

关 键 词：生活质量 自我效能感 价值观 定性比较分析 机器学习 乡村旅游 

分 类 号：F59[经济管理—旅游管理]