社会网络与生物育种产业营销效应关系分析  

Analysis of the Relationship between Social Networks and Marketing Effects in the Crop Breeding Industry

作　　者：丁冬[1] Ding Dong(Jiangxi Tourism&Commerce Vocational College,Nanchang,330100)

机构地区：[1]江西旅游商贸职业学院,南昌330100

出　　处：《分子植物育种》2024年第5期1736-1740,共5页Molecular Plant Breeding

摘　　要：本研究旨在探讨社会网络与生物育种产业营销效应之间的关系。通过综合学术文献分析、社交媒体数据收集和采访,探讨了社交媒体在生物育种市场营销中的角色以及其对农民和消费者互动的影响。分析发现,社交媒体在生物育种市场中扮演着关键角色,其提供了一个强大的传播平台,有助于产品推广、品牌建设和用户互动等。此外,社交媒体的互动性加强了农民和消费者与生物育种公司之间的联系,有助于加强用户对公司的信任感。本研究还强调了社交媒体在可持续农业实践和政策倡导中的潜在作用,为农业的可持续性作出贡献。本研究有助于生物育种公司更好地利用社交媒体,提高市场竞争力,同时也为社会网络与农业领域的研究提供了新的见解。This study aims to explore the relationship between social networks and the marketing effects in the crop breeding industry.Through comprehensive analysis of academic literature,data collection from social media,and interviews,the role of social media in crop breeding marketing and its impact on interactions between farmers and consumers was explored.This research reveal that social media plays a crucial role in the crop breeding market,it provides a powerful platform,contributing to product promotion,brand building,and user engagement.Furthermore,the interactivity of social media strengthens the connection between farmers,consumers,and crop breeding companies,enhancing user trust in these companies.This research also emphasize the potential role of social media in sustainable agricultural practices and policy advocacy,contributing to the sustainability of agriculture.This study aids crop breeding companies in leveraging social media for enhanced market competitiveness and provides new insights into the relationship between social networks and the agricultural sector.

关 键 词：社会网络 生物育种产业 营销效应 社交媒体 可持续农业 

分 类 号：F324.6[经济管理—产业经济]