图像复制在当代艺术传播中的应用  

Application of image reproduction in contemporary art communication

作　　者：林诗琪 李凡璠 LIN Shiqi;LI Fanfan

机构地区：[1]浙江理工大学

出　　处：《时尚设计与工程》2024年第1期45-47,共3页The Journal of Fashion Design and Engineering

基　　金：2020年国家社科基金项目成果《媒介融合视域下中国水彩文化海外传播与交流研究》(20BXW066)。

摘　　要：随着视觉图像与大众传媒时代的到来,图像作为当代社会最有力且高效的视觉传播媒介渗透到社会生活的各个层面。主要从符号学角度出发,结合图像学、影像学及传播学等跨学科知识,首先对机械复制背景下艺术品灵韵的流变以及在当代艺术中的形态进行探析,然后以安迪·沃霍尔的作品为例,分析了波普艺术中关于图像的符号化表达和影响,对当代艺术的符号化现状、特点以及面临的问题进行系统分析和梳理总结,最后对当代艺术的大众化传播以及消费文化和大众文化的关系进行了阐述和思考。With the advent of the age of visual images and mass media,as the most powerful and efficient visual media culture in contemporary society,images have penetrated into every level of social life.From the perspective of semiotics,the interdisciplinary knowledge of iconography,imaging,communication and so on were combined.Firstly,the change of the spirit of artwork under the background of mechanical reproduction and its form in contemporary art were analyzed.Then the symbolic expression and influence of images in pop art by taking Andy Warhol as an example were analyzed.The status quo,characteristics and problems of the symbolization of contemporary art were systematically analyzed and summarized.Finally,the popularization of contemporary art and the relationship between consumer culture and mass culture were expounded and reflected.

关 键 词：图像复制 艺术传播 视觉艺术 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]