“尔滨”与“小土豆”:旅游地爆红的社会动因及消费深化  

"Erbin"and"Little Potatoes":The Making of Internet-Famous Tourism Destinations by Social Factors and Consumption

作　　者：厉新建[1] 李姗 LI Xinjian;LI Shan(School of Tourism Sciences,Beijing International Studies University,Beijing 100024;School of LeisureSportsand Tourism,Beijing Sport University,Beijing 100084)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024 [2]北京体育大学体育休闲与旅游学院,北京100084

出　　处：《文化艺术研究》2024年第1期51-55,114,共6页Studies in Culture and Art

摘　　要：哈尔滨成为2024年初的顶流城市,出现现象级的“尔滨与小土豆”景观。究其本质可以发现,第一,一个旅游目的地爆红有社交媒体算法和推送机制的偶然性,但也有深刻的社会原因;成为网红后要想保证游客体验,需要目的地社会的整体性保障作为重要支撑。第二,旅游目的地发展要从资源主体向玩法主体转变,尤其是在现代社会个体越来越陷入“隐身”状态的背景下,要突出社交属性和氛围,满足游客自我表现和凸显主体性的诉求。第三,旅游目的地要吸引消费,就需要回应需求,要站在他者视角来营造“消费圣殿”的空间与环境,处理好消费深化与成本投入之间的平衡,理性看待情绪价值,处理好即时的快感消费与持续的快乐体验之间的关系。Harbin has become the top trending city in early 2024,featuring the phenomenon of"Erbin and Little Potatoes".Looking into the phenomenon,we can find that,firstly,the sudden popularity of a tourist destination is not only attributed to the randomness of social media algorithms,but also has profound social reasons.To ensure a positive tourist experience after becoming popular,A city needs the overall social support.Secondly,the development of tourist destinations should shift from resource-oriented to experience-oriented,especially in a modern city where individuals becoming increasingly"invisible".It is essential to highlight social attributes and ambiance of a city's tourism to meet the demands for self-expression and individuality from tourists.Thirdly,to attract consumption in tourist destinations,it is necessary to respond to demands and create a"cathedral of consumption",balance investment and customers'consumption,rationalizing emotional value,and managing the relationship between instant pleasure consumption and sustained joyful experiences.

关 键 词：社会景观 网红目的地 哈尔滨 消费圣殿 情绪价值 

分 类 号：G206[文化科学—传播学]