网络环境下图书馆形象的纪实影像塑造——基于纪录片的分析与启示  

Documentary Image Shaping of Library Image in Network Environment:Analysis and Enlightenment Based on Documentary

作　　者：陈阳 CHEN Yang(Guangzhou Library,Guangzhou 510623,China)

机构地区：[1]广州图书馆,510623

出　　处：《大学图书情报学刊》2024年第2期71-76,共6页Journal of Academic Library and Information Science

摘　　要：随着移动互联网发展对媒介生态的深入影响,大众媒介的发展呈现多元化趋势,影像传播逐渐成为主要传播形态之一。通过全媒体宣传营销,多形式塑造、多载体呈现、多渠道传播自身形象,有助于图书馆持续提升社会影响力,助力图书馆事业高质量发展。文章通过分析以网络为主要传播媒介的纪录片作品所塑造的图书馆综合形象及其表现形式,对图书馆在互联网环境下以纪实影像手段塑造行业形象、进而有效提升社会总体评价提出思考和建议。With the in-depth impact of the development of mobile Internet on the media ecology,the development of mass media has shown a diversified trend,and video communication has gradually become one of the main forms of communication.Through all-media publicity and marketing,multi-form shaping,multi-carrier presentation,and multi-channel dissemination of its own image will help libraries continue to enhance their social influence and promote the high-quality development of the library.By analyzing the comprehensive image and expression forms of libraries shaped by documentary works with the Internet as the main communication media,this paper puts forward suggestions on the use of documentary images to shape the industry image of libraries in the Internet environment,so as to effectively improve the overall social evaluation.

关 键 词：图书馆形象 纪实影像 形象塑造 图书馆营销 

分 类 号：G259.2[文化科学—图书馆学] J952[艺术—电影电视艺术]