工业互联网平台、开发商与企业的三方协作演化策略——兼论政府补贴和收益共享的作用  

Tripartite Cooperation Evolutionary Strategy of Industrial Internet Platform,Developer and Enterprise:The Role of Government Subsidies and Revenue Sharing

作　　者：周晓阳 李长长 刘莹 赵凡 冯耕中[1] 汪寿阳 Zhou Xiaoyang;Li Zhangzhang;Liu Ying;Zhao Fan;Feng Gengzhong;Wang Shouyang(School of Management,Xi’an Jiaotong University,Xi’an 710049,China;School of Economics and Management,Xidian University,Xi’an 710126,China;Academy of Mathematics and Systems Science,Chinese Academy of Sciences,Beijing 100190,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]西安电子科技大学经济与管理学院,陕西西安710126 [3]中国科学院大学数学与系统科学研究院,北京100190

出　　处：《中国管理科学》2024年第1期276-287,共12页Chinese Journal of Management Science

基　　金：国家自然科学基金项目(72271194);国家社会科学基金重大项目(22&ZD132)。

摘　　要：有效把握工业互联网平台相关参与主体间的协作演化机理,揭示不同因素对博弈主体的决策行为的影响,是赋能制造业企业数字化转型以及促进工业互联网有效持续发展的关键。基于此,本文在工业互联网平台和第三方开发商之间引入了收益共享契约,同时考虑政府补贴与企业加入平台的风险成本对工业互联网平台发展的影响,构建了包含制造业企业、工业互联网平台和第三方开发商三个利益相关者的三方演化博弈模型,运用Lyapunov判别法得出不同条件下系统的演化稳定策略,并对不同因素影响下的三方协同策略进行动态仿真分析。结果表明:收益共享比例对第三方开发商是否选择与平台合作具有重要的引导作用;政府对企业的补贴力度与企业加入平台的风险成本不仅影响制造业企业加入平台的积极性,还将影响第三方开发商与平台之间的合作。此外,本文对促使系统演化到不同稳定状态的影响因素的有效区间进行了界定,为制造业企业、工业互联网平台以及第三方开发商的策略选择提供理论参考.The key to enabling the digital transformation of manufacturing enterprises and promoting the effec⁃tive and sustainable development of industrial Internet is to effectively grasp the cooperative evolution mechanism between relevant participants of the industrial Internet platform and reveal the influence of different factors on the decision-making behavior of game players.Based on this,a revenue sharing contract between the platform and third-party developers is introduced,and the impact of government subsidies and the risk cost of enterprises joining the platform on the development of industrial Internet platform is taken into account,constructing a three-party evolutionary game model with three stakeholders including manufacturing enterprises,industrial Internet platforms and third-party developers.Lyapunov discriminant method is used to obtain the evolutionary stability strategy of the system under different conditions,and dynamic simulation analysis is conducted on the three-party collaborative strategy under the influence of different factors.The results show that:revenue sharing ratio plays an important role in guiding whether third-party developers choose to cooperate with the platform;the government's subsidy to enterprises and the risk cost of enterprises joining the platform not only affect the enthusiasm of manufacturing enterprises to join the platform,but also affect the cooperation between third-party developers and the platform.In addition,the effective interval of the influenc⁃ing factors is defined that promote the system evolution to different stable states,providing theoretical reference for manufacturing enterprises,industrial Internet platforms and third-party developers to implement strategies.

关 键 词：工业互联网平台 第三方开发商 政府补贴 收益共享 三方演化博弈 

分 类 号：F424[经济管理—产业经济]