乡村振兴战略背景下河南省饲料产业的电商发展困境及策略探析  

Analysis on the dilemmas and strategies of E-commerce development in henan province's feed industry under the background of rural revitalization strategy

作　　者：邢淇涵 刘玉成[1,2] XING Qihan;LIU Yucheng(Economics and Management School of Yangtze University,Jingzhou,Hubei province 434023,China;Hubei Rural Development Research Center,Yangtze University,Jingzhou,Hubei province 434023,China)

机构地区：[1]长江大学经济与管理学院,湖北荆州434023 [2]长江大学湖北农村发展研究中心,湖北荆州434023

出　　处：《中国饲料》2024年第4期149-152,共4页China Feed

摘　　要：自十八大会议以后,乡村振兴成为发展农业农村经济,解决“三农”问题的关键举措。为积极响应乡村振兴战略要求,河南省紧跟国家步伐,加快农村电商建设。为便于分析,本文从河南省饲料产业的角度探讨电商发展困境及策略,力求借助电商平台解决饲料产品销售问题,以饲料产业振兴助力乡村振兴。Since the 18th National Congress of the Communist Party of China,rural revitalization has become a key measure to develop the agricultural and rural economy and solve the“three rural”problems.In order to actively respond to the strategic requirements of rural revitalization,Henan Province has closely followed the national pace and accelerated the construction of rural e-commerce.For the convenience of analysis,this article analyzes the difficulties and strategies of e-commerce development from the perspective of the feed industry in Henan Province,striving to use e-commerce platforms to solve the sales problem of feed products and promote rural revitalization through the revitalization of the feed industry.

关 键 词：乡村振兴 河南省 饲料产业 电商发展 

分 类 号：F3[经济管理—产业经济]