基于四川梓潼祈福文化的文创产品设计  

Cultural and Creative Product Design based on Sichuan Zitong Blessing Culture

作　　者：朱晨薇 ZHU Chenwei(School of Art and Science,Chengdu College of University of Electronic Science and Technology of China,Chengdu 610000,China)

机构地区：[1]电子科技大学成都学院艺术与科技系,四川成都610000

出　　处：《鞋类工艺与设计》2024年第2期198-200,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年度川派旅游发展研究院课题《基于四川梓潼祈福文化的文创产品设计》(项目编号:CPLY-C-202204)。

摘　　要：梓潼祈福文化起源于文昌文化,在长期的历史发展过程中形成了独特的文化传统和价值观念,为文创产品设计提供了丰富的素材和灵感。本文以四川梓潼祈福文创产品设计为例,旨在探讨梓潼祈福文化的简况和文创产品设计的现状,并提出改进的策略建议。希望使文创产品更具有文化魅力,设计出更为优秀的梓潼祈福文创产品,为梓潼祈福文化的创新性传承提供有效的措施和路径。同时,为其他区域祈福文创产品提供一定的借鉴。The Zitong blessing culture originated from Wenchang culture and has formed unique cultural traditions and values in the long-term historical development process,providing rich materials and inspiration for the design of cultural and creative products.This article takes the design of cultural and creative products in Zitong blessing as an example,aiming to explore the brief of Zitong blessing culture and the current situation of cultural and creative product design,and propose strategies for improvement.It is hoped that cultural and creative products will become more culturally attractive,and more excellent cultural and creative products will be designed for Zitong blessing culture,providing effective measures and paths for the innovative inheritance of Zitong blessing culture.At the same time,it provides certain reference for other regional blessing cultural and creative products.

关 键 词：文昌文化 祈福 IP形象设计 文创产品设计 

分 类 号：TB472[一般工业技术—工业设计]