数字技术使用、风险偏好与农户创业行为——基于CFPS数据的实证研究  

The use of digital technology,risk preferences,and entrepreneurial behaviors of farmers:An empirical research based on the CFPS Data

作　　者：陈超 廖文梅[1,2] 李祥 邱海兰[1] CHEN Chao;LIAO Wen-mei;LI Xiang;QIU Hai-lan(School of Economics and Management,Jiangxi Agricultural University,Nanchang,Jiangxi 330045,China;Rural Revitalization Strategy Research Institute,Jiangxi Agricultural University,Nanchang,Jiangxi 330045,China)

机构地区：[1]江西农业大学经济管理学院,江西南昌330045 [2]江西农业大学乡村振兴战略研究院,江西南昌330045

出　　处：《农业现代化研究》2023年第6期988-1001,共14页Research of Agricultural Modernization

基　　金：国家自然科学基金重点项目(71934003);国家社会科学基金青年项目(22CGL027);江西省现代农业产业技术体系建设项目(JXARS-23-23)。

摘　　要：在数字乡村背景下,探讨数字技术使用对农户创业行为的影响,对于促进农户增收和乡村产业兴旺具有重要意义。文章基于信息效应与决策行为理论,利用中国家庭追踪调查数据,运用Probit模型和中介效应模型,分析数字技术使用对农户创业行为的影响,探讨主客观风险偏好在数字技术使用与农户创业行为间的中介效应。结果表明,样本地区农户创业比例为9.4%,创业积极性不高;数字技术使用的农户比例为44.6%,使用率偏低;主观风险偏好超过其样本均值和持有金融产品的农户比例分别为40.6%和1.9%,风险偏好程度较低。使用数字技术的农户比未使用数字技术的农户创业比例高出8.8%,主客观风险偏好较高的农户创业比例比主客观风险低的农户分别高出4.0%和10.1%。数字技术使用显著提升了农户创业概率和创业强度,且低学历、在婚、参与借贷、人情支出较高、处于东部地区的农户在使用数字技术的过程中更倾向于创业;数字技术使用强度(时长)和深度(学习、社交、商业活动)均可显著促进农户创业;主客观风险偏好在数字技术使用提升农户创业概率的影响中起部分中介作用。因此,政府应通过加快完善农村信息基础设施建设、积极开展农村互联网创业技能和创业意识培训、营造良好的创业环境,促进农户创业。With the fast development of digital technology,exploring the impacts of digital technology use on farmers’entrepreneurial behaviors is of great significance for promoting farmers’income growth and rural industry prosperity.Based on a data from the China Family Panel Studies and applying the theory of information effects and decisionmaking behaviors,this paper analyzed the impacts of digital technology use on farmers’entrepreneurial behaviors and explored the mediating effects of subjective and objective risk preferences between digital technology use and farmers’entrepreneurial behaviors by the Probit model and the mediation effect model.Results show that the proportion of farmers starting businesses in the sample area is 9.4%,and their entrepreneurial enthusiasm is not high.The proportion of farmers using digital technology is 44.6%,indicating a low level of utilization.While the subjective risk preferences exceeding its sample mean and the proportion of farmers holding financial products are 40.6% and 1.9%,respectively,indicating a lower level of risk preferences.The entrepreneurship rate of farmers who use digital technology is 8.8% higher than that of those who do not use digital technology.In contrast,the entrepreneurship rates of farmers with higher subjective and objective risk preferences are 4.0% and 10.1% higher than that of those farmers with lower subjective and objective risk preferences,respectively.This paper also finds that the use of digital technology has significantly increased the probability and intensity of entrepreneurship among farmers,and farmers with low education,marriage,participation in loans,high social spending,and location in the eastern region are more inclined to start businesses when using digital technology.While the intensity(duration)and depth(learning,social,and business activities)of digital technology use can significantly promote rural entrepreneurship.In addition,the subjective and objective risk preferences play a partial mediating role in the impacts of digita

关 键 词：数字技术使用 风险偏好 农户创业 数字乡村 PROBIT模型 中介效应 

分 类 号：F323.6[经济管理—产业经济]