农业服务信息化对农户生产效率的影响——基于服务环节与服务对象的双重考察  

The impact of informationization of agricultural services on farmers’production efficiency:A double inspection based on service stages and service objects

作　　者：袁俐雯 张露[1] 张俊飚 YUAN Li-wen;ZHANG Lu;ZHANG Jun-biao(College of Economics and Management,Huazhong Agricultural University,Wuhan,Hubei 430070,China;Research Academy for Rural Revitalization of Zhejiang Province,and College of Economics and Management,Zhejiang A&F University,Hangzhou,Zhejiang 311300,China)

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]浙江农林大学浙江省乡村振兴研究院,浙江农林大学经济管理学院,浙江杭州311300

出　　处：《农业现代化研究》2023年第6期1059-1069,共11页Research of Agricultural Modernization

基　　金：国家自然科学基金项目(42071157)。

摘　　要：伴随我国数字技术的迅猛发展和数字乡村建设的快速推进,旨在赋能小农户的农业服务也呈现出明显信息化趋势。本文利用湖北省966家水稻种植户微观调研数据,运用Tobit模型和扩展回归模型,分析农业服务信息化对农户生产效率的改善现象,探讨在区分服务环节和服务对象后,农业服务信息化对农户生产效率影响的差异问题。结果表明:农户通过信息化的服务方式获取农业信息的比例仅为34.06%,可能与农村劳动力老龄化造成的信息素养薄弱有关;已获取农户的平均生产效率为0.845,高出未获取农户0.029。农业服务信息化对提升农户生产效率有积极促进作用,主要是通过拓宽信息获取渠道、提升生产技术水平来改善农户生产效率;不同环节农业服务信息化对农户生产效率的影响从大到小依次为产前、产中和产后;农业服务信息化对非精英群体生产效率的提升效果优于精英群体。据此,应加强农业服务信息化的建设,重视产前农业服务信息化的推广,以带动小农经营效率改进和促进村域信息公平。With the rapid development of digital technology and the effective promotion of digital rural construction in China,agricultural services,aiming at empowering small farmers,have also shown a clear trend of informatization.Based on a micro survey data from 966 rice growers in Hubei province,this paper analyzed the improvement of agricultural service informationization on farmers’production efficiency and explored the differential impact of informationization of agricultural services on farmers’production efficiency after distinguishing service stages and service objects by the Tobit model and the extended regression model.Results indicate that the proportion of farmers obtaining agricultural information through information-based services was only 34.06%,which may be related to the weak information literacy caused by the aging of rural labor force.The average production efficiency of those farmers who had obtained relevant information was 0.845,which was 0.029 higher than those who had not obtained relevant information.The informationization of agricultural services had a positive promoting effect on improving farmers’production efficiency,mainly by expanding information acquisition channels and improving production technology levels.The impact of agricultural service informationization in different stages on farmers’production efficiency was in descending order of pre-production,mid-production,and post-production.In addition,the improvement effect of agricultural service informationization on the production efficiency of the“non-elite”groups was better than that of the“elite”groups.Therefore,to drive the improvement of small-scale farmers’operational efficiency and to promote information fairness in rural areas,this paper suggests:strengthening the construction of informationization of agricultural services and attaching importance to the promotion of pre-production stage.

关 键 词：农业服务信息化 生产效率 服务环节 服务对象 扩展回归模型 

分 类 号：F323.5[经济管理—产业经济]