通往数字世界的修辞学:融合新闻叙事的数字修辞体系构建  

The Road to the"New"Rhetoric in Digital World:Constructing the Digital Rhetoric System of Convergent News Narratives

作　　者：刘涛[1] 刘锦鹏 Liu Tao;Liu Jinpeng

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《传媒观察》2024年第2期5-21,共17页Media Observer

基　　金：国家社科基金重大项目“中华文化经典符号谱系整理与数字人文传播研究”(23&ZD211)的研究成果。

摘　　要：修辞学和叙事学具有内在的关联结构和通约逻辑。有别于经典叙事所擅长的语言修辞模式,数字叙事客观上呼唤“数字修辞”这一全新的修辞理念。所谓数字修辞,意为面向数字文本的一种修辞观念、形式与实践。融合新闻叙事的数字修辞原理,可以从修辞本质、修辞语法、修辞情景和修辞效果这四个维度加以综合分析。在修辞本质方面,融合新闻超越了传统的修辞劝服模式,越来越多地转向界面引导,由此形成了一种独特的意义生成方式——引导式生成,即在用户的参与中实现某种“共享”的意义生产。在修辞语法方面,融合新闻通过语义规则维度的程序设定、文本结构维度的时空操控、意义路径维度的情节决策,重构了一种基于互动的叙事语法。在修辞情景方面,融合新闻的情景修辞主要体现为对故事情景的创设,对新闻现场的模拟,以及对混合情景的再造,从而在情景维度上重构了文本语义感知的元语言系统。在修辞效果方面,融合新闻沿着文本故事和体验场景两个维度,拓展了新闻叙事的情感向度,构建了一种基于情感认同的现实认知模式。This artcile explores the intersection of rhetoric and narrative within the context of digital storytelling,introducing"digital rhetoric"as a novel conceptual framework tailored to digital narratives.Unlike the traditional language and rhetorical modes of classical narratives,digital narratives necessitate a distinctive approach to rhetoric that is inherently digital in nature.This study delves into the principles of digital rhetoric as applied to convergent news narratives,examining them across four dimensions of essence,grammar,situations,and effect.Firstly,the essence of rhetoric in convergent news has evolved from classic rhetorical persuasion to a form of interfaceguided meaning generation,where users are navigated through content in a structured manner.Secondly,in the realm of rhetorical grammar,convergent news is seen to reconstruct interactive narrative grammars.This reconstruction is facilitated by procedural rules,the manipulation of time and space in textual structures,and plot decisions that guide the pathways through which meanings are derived.Thirdly,regarding rhetorical situations,this study illustrates how convergent news tactically manipulates scenarios to create immersive story environments,simulate real-world news scenes,and generate hybrid spaces,thereby redefining the meta-language system through which texts are interpreted.Lastly,in terms of rhetorical effect,convergent news is shown to broaden the emotional depth of narratives,enhancing both the textual and experiential dimensions of news stories.This expansion fosters a novel model of reality perception grounded in emotional resonance and identity.

关 键 词：融合新闻 新闻叙事 修辞叙事 数字修辞学 

分 类 号：G206[文化科学—传播学]