考虑产能需求方交期和价格敏感的产能分享平台定价策略  

Capacity sharing platform pricing strategy considering delivery time and price sensitivity of capacity demand side

作　　者：赵道致[1] 冯慧中 ZHAO Dao-zhi;FENG Hui-zhong(College of Management and Economics,Tianjin University,Tianjin 300072,China)

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《控制与决策》2024年第2期625-632,共8页Control and Decision

基　　金：国家自然科学基金项目(72072125)。

摘　　要：基于双边市场理论,考虑产能分享双边市场具有网络外部性特性,同时考虑产能需求方对加工交期和价格敏感,研究垄断型制造业产能分享平台的定价策略.首先,建立平台和双边用户的两阶段决策模型;然后,通过计算求解探索了注册费和交易费收费模式下的平台均衡利润,并分析了交叉网络外部性等外生变量对各方决策和平台利润的影响.研究发现:注册费模式下的平台均衡利润大于固定交易费模式下的平台均衡利润;两种定价模式下的平台利润与双边用户的网络外部性均正相关,与产能需求方的交期预期偏差均负相关,与产能需求方的产能价格预期均正相关;产能需求方的交期敏感度在实际交期早于或晚于预期交期时对平台利润有不同影响,产能需求方的产能价格敏感度在产能实际价格低于或高于预期价格时对平台利润也有不同影响.Based on the two-sided market theory,this paper studies the pricing strategy of the monopolistic manufacturing capacity sharing platform,considering the network externality of the two-sided market and the sensitivity of the demand side to the processing delivery and price.Firstly,a two-stage decision-making model of platform and bilateral users is established,and the platform equilibrium profit under registration fee and transaction fee charging model is explored through calculation and solution,and the influence of exogenous variables such as the externality of the cross network on the decision-making and platform profit of all parties is analyzed.The results show that the platform equilibrium profit under registration fee mode is greater than that under fixed transaction fee mode.Platform profits under the two pricing models are positively correlated with the network externalities of bilateral users,negatively correlated with the expected deviation of delivery date of the demand side of capacity,and positively correlated with the expected price of capacity.When the actual delivery date is earlier or later than the expected delivery date,the sensitivity of the demand side has different influences on the platform profit.When the actual price of the demand side is lower or higher than the expected price,the sensitivity of the demand side has different influences on the platform profit.

关 键 词：产能分享 平台定价 双边平台 交期敏感 价格敏感 平台利润 

分 类 号：F224[经济管理—国民经济]