一体化背景下会展消费功能区商业策划实践  

Business Planning Practice of Convention and Exhibition Consumption Functional Area Under the Integration of Business Planning and Conceptual Planning

作　　者：徐毅敏 彭翔 XU Yi-min;PENG Xiang(CIECC Planning and Design Research Co.Ltd.,Beijing 100048,China)

机构地区：[1]中咨规划设计研究有限公司,北京100048

出　　处：《工程建设与设计》2024年第3期232-234,共3页Construction & Design for Engineering

摘　　要：通过研究商业策划与概念规划的工作内容及特点,分析二者之间的联系,介绍商业策划的工作要点及概念规划的成果体现,结合某大型国际会展消费功能区项目案例说明商业策划与概念规划一体化背景下的商业策划实践效果。By studying the work content and characteristics of business planning and conceptual planning,the relationship between them is analyzed,the main points of business planning and the achievements of conceptual planning are introduced,and the practical effects ofbusiness planning under the background of integration of business planning and conceptual planning are illustrated by combining the project case of a large international exhibition consumption functional area.

关 键 词：商业策划 概念性规划 一体化实践 国际会展消费功能区 

分 类 号：TU247[建筑科学—建筑设计及理论] TU984.13