虎扑体育社区“反沉默螺旋”现象的逻辑机制与层向价值研究——以“新疆广汇事件”为例  

The Logical Mechanism and Multilevel Values Study of the “Anti-Silence Spiral” Phenomenon in the Hupu Sports Community:A Case Study of the “Xinjiang Guanghui Incident”

作　　者：姜晓红[1] 黄昊 李子昊 单麟祥 区灏铭 JIANG Xiao-hong;HUANG Hao;LI Zi-hao;SHAN Lin-xiang;OU Hao-ming(School of Sports Media,Guangzhou Sport University,Guangzhou 510500,China)

机构地区：[1]广州体育学院体育传媒学院,广东广州510500

出　　处：《湖北科技学院学报》2024年第2期1-9,共9页Journal of Hubei University of Science and Technology

基　　金：国家社会科学基金资助项目“体育全球化背景下中国球迷的文化失范及其治理体系研究”(21BTY047)。

摘　　要：数字时代建构的虚拟体育社区,推动形成“反沉默螺旋”现象。文章以“新疆广汇事件”为例,采用文献资料、案例分析等研究方法,对虎扑体育社区“反沉默螺旋”现象的逻辑机制与层向价值进行研究。研究认为,社交平台是“反沉默”的虚拟阵地,媒体可供性是“反沉默螺旋”的强大引擎,人人皆媒是“反沉默螺旋”的源动力,中坚分子是舆论“螺旋”的聚集中心。虎扑体育社区“反沉默螺旋”现象的价值内涵体现在:宏观层向上,从互惠共生角度促进国家治理;中观层向上,从媒体深度融合角度营造良性舆论环境;微观层向上,从用户驱动传播角度塑造数字媒体形象。通过自治、他治、法治、善治来防范社交媒体的“反沉默螺旋”风暴,型构“媒介——人——社会”和谐共生的新型“三位一体”关系。In the digital era,a virtual sports community is constructed,driving the emergence of the “anti-silence spiral” phenomenon.Taking the “Xinjiang Guanghui incident” as an example,the article uses research methods such as literature review and case analysis to explore the logical mechanism and multi-level values of the “anti-silence spiral” phenomenon in the Hupu sports community.The study suggests that social platforms serve as the virtual battleground for “anti-silence,” media accessibility acts as the powerful engine for the “anti-silence spiral,” the concept of “everyone as media” fuels the momentum of the “anti-silence spiral,” and key individuals are the focal point for the “spiral” of public opinion.The value connotation of the “anti-silence spiral” phenomenon in the Hupu sports community is manifested as follows:at the macro level,it promotes national governance from the perspective of mutual benefit and symbiosis;at the meso level,it creates a positive public opinion environment from the perspective of deep media integration;at the micro level,it shapes the image of digital media from the perspective of user-driven dissemination.Preventing the “anti-silence spiral” storm on social media through self-governance,heteronomy,rule of law,and good governance,it structures a new “triad” relationship of “media—individuals—society” for harmonious coexistence.

关 键 词：体育传播 新疆广汇事件 反沉默螺旋 综合研究 

分 类 号：G206[文化科学—传播学]