注意力配置与经济决策关于注意力经济学的评述与讨论  

Attention Allocation and Economic Decision-making——Comment and Discussion on Attention Economics

作　　者：黄纯纯[1] 孙玙凡 周业安[3] HUANG Chunchun;SUN Yufan;ZHOU Ye'an

机构地区：[1]中国农业大学经济管理学院,北京100083 [2]中国建设银行总行,北京100033 [3]中国人民大学经济学院,北京100872

出　　处：《学术月刊》2024年第2期94-102,共9页Academic Monthly

摘　　要：最近二十年,注意力经济学作为一个全新的经济学新分支开始兴起。注意力经济学是经济学与认知心理学、神经科学的交叉学科研究的产物,它主要研究个体决策的过程和性质,认为个体决策过程本质上是大脑的信息收集、加工和处理过程,当人们面对海量的信息以及各种不确定性的约束时,给定有限的认知资源,大脑会通过注意力配置来筛选信息,并忽略其他的信息;通过对筛选出的信息进行加工处理,形成个体的理性和偏好结构,并据此形成个体的行为及其后果。注意力经济学揭开了个体决策的黑箱,把有限理性假说和社会偏好理论等向前推进了一大步,为现代行为经济学乃至经济学本身提供了更微观的科学理论基础。Over the last two decades,attention economics has emerged as a novel subfield within the realm of economics.Attention economics results from interdisciplinary research encompassing economics,cognitive psychology,and neuroscience.Its primary focus lies in examining the process and nature of individual decision-making.It posits that this process fundamentally entails gathering,processing,and interpreting information within the brain.Faced with copious information and diverse uncertain constraints alongside constrained cognitive resources,the brain employs attention allocation to sift through and prioritize information,thereby disregarding extraneous data.Through the processing of the fltered information,individuals develop their rational and preference structure,which subsequently shapes their behavior and ensuing outcomes.Attention economics has opened up the black box of individual decision-making,representing a substantial advancement within the framework of limited rationality hypothesis and social preference theory.It provides a more microscopic scientific-theoretical underpinning for contemporary behavioral economics,and by extension,economics as a whole.

关 键 词：注意力 有限理性 信息 现代行为经济学 

分 类 号：F09[经济管理—政治经济学]