文化产业上市公司数字化转型对技术创新的影响研究  

Research on the Impact of Digital Transformation of Cultural Industry Listed Companies on Technological Innovation

作　　者：王家庭[1,2] 李云豪 WANG Jiating;LI Yunhao(Research Center of China Urban and Regional Economies,Nankai University,Tianjin 300071,China;The Laboratory of Economic Behavior and Policy Simulation,Nankai University,Tianjin 300071,China)

机构地区：[1]南开大学中国城市与区域经济研究中心,天津300071 [2]南开大学经济行为与政策模拟实验室,天津300071

出　　处：《同济大学学报（社会科学版）》2024年第1期59-73,共15页Journal of Tongji University:Social Science Edition

基　　金：教育部哲学社会科学实验室专项资金项目“区域发展战略与政策的评估、模拟与设计”(H0122711);南开大学亚洲研究中心资助项目“中国式现代化视域下推进区域协调发展的经验借鉴、路径选择与政策支持研究”(AS2313)。

摘　　要：数字经济是新时代文化传承和文化产业转型发展的重要抓手,党的二十大报告提出要实施国家文化数字化战略。通过选择2011—2021年250个A股上市文化公司的面板数据,对企业、行业、年份固定效应实证分析,并利用中介效应和调节效应验证了传导机制和调节机制,可以发现:文化企业的数字化转型对企业技术创新有促进作用;从地区上看,企业数字化转型程度对技术创新的影响在东、中、西部表现更为有效,而文化企业更多集聚在北京、广东等数字经济发达地区,且回归系数更大;从行业上看,我国近年来行业数字化程度不断提高,各行业均表现出较强的创新效应,其中文化相关领域及服务行业最强,创意设计和内容创作行业由于其行业特性系数较小;数字化转型可以通过增加企业研发投入,引发市场关注度来提升技术创新能力,也可以通过内部控制的优化和外部经济环境的改善来影响企业技术创新能力的提高。The digital economy is an important lever for cultural inheritance and cultural industry transformation and development in the new era.The report of the 20th National Congress of the Communist Party of China proposes to implement the national cultural digitization strategy.This paper selects the panel data of 250 A-share listed cultural companies from 2011 to 2021,draws conclusions through empirical analysis of firm,industry and year fixed effects,and uses mesmeric effect and regulatory effect to verify the transmission mechanism and regulatory mechanism.Subsequently,the findings of this paper are as follows:(1)digital transformation of cultural enterprises promotes enterprise technological innovation;(2)from a regional perspective,the impact of enterprises’digital transformation on innovation is more effective in the eastern,middle and western regions,and cultural enterprises are more concentrated in Beijing,Guangdong and other digital economy developed regions,with a greater regression coefficient;(3)from an industry perspective,in recent years,the digitalization level of China’s industry has been continuously improving,and various industries have shown strong innovation effects.Among them,the cultural-related and service industries exhibit the strongest effects,while the creative design and content creation industries have relatively small industry characteristic coefficients;(4)digital transformation can improve technological innovation capability by increasing R&D investment of enterprises and arousing market attention.In addition,technological innovation capabilities can also be enhanced through the optimization of internal mechanisms and the regulatory role of external economic environment improvement.

关 键 词：企业数字化转型 研发投入 技术创新 市场关注度 

分 类 号：G124[文化科学]