基于旅行生涯模式理论的城郊旅游动机研究  

A Study of Suburban Leisure Motivation Based on Travel Career Pattern Theory

作　　者：林敏慧 黄玉兰 洪旎 廖佳雨 Lin Minhui;Huang Yulan;Hong Ni;Liao Jiayu(College of Forestry and Landscape Architecture,South China Agricultural University,Guangzhou 510642;The Government of the People's Republic of Changshouhu Town Changshou District,Chongqing 401248,China)

机构地区：[1]华南农业大学林学与风景园林学院,广东广州510642 [2]重庆市长寿区长寿湖镇人民政府,重庆401248

出　　处：《旅游论坛》2023年第6期66-78,共13页Tourism Forum

基　　金：国家自然科学基金面上项目“大城市残障群体的公共空间实践:排斥与包容”(42271237);广东省基础与应用基础研究基金面上项目“城郊休闲旅游空间的分异、福祉效力及其增益研究--以广州从化、增城为例”(2021A1515011186)共同资助。

摘　　要：城郊休闲空间是城市居民周末出行的重要目的地,但是目前对该类型目的地的旅游动机的学术关注存在不足。文章基于旅行生涯模式(TCP)理论,采用问卷调查方法,对广州城郊旅游者的动机展开研究。研究发现,城郊旅游者的核心动机是自然、新奇、逃离/放松,与TCP理论存在一定的差异。城郊旅游动机随着出游频率和年龄的变化呈现不同的群体动机特征,形成了城郊休闲旅行生涯模式。城郊旅游动机在居住地和目的地类型上存在差异,与城市旅游、乡村旅游的主要动机也存在一定的差异。最后,文章为城郊休闲空间的发展提出了针对性建议。The suburban leisure spaces are important destinations for urban dwellers on weekend trips,but most research has focused on types of suburban leisure agriculture and suburban forests,and there is a lack of research on visitor motivations for different types of suburban destinations.Based on the Travel Career Model(TCP)theory and using a questionnaire survey method,this paper selects Zengcheng Dis-trict and Conghua District,located in the suburbs of Guangzhou,as case sites to investigate the motiva-tions of suburban tourists in Guangzhou.Taking into account the different types of tourist destinations,Baishuizhai Scenic Spot in Zengcheng District,Hot Spring Resort and Xitou Village in Conghua District were selected as the case studies,which represent the types of nature,resort and ancient village destina-tions in suburban tourism,and all three case studies have the dual advantages of typicality and conven-ience.The case sites were mainly visited by local Guangzhou residents,including the working class,students and retired people.A total of 715 questionnaires were collected from the three case sites,with 638 valid questionnaires(including 303 for nature-based destinations,172 for hot spring resort destinations and 191 for ancient village destinations),with an effective rate of 89.23%.The study finds that:The core motives of suburban tourists are nature,novelty and escape/relaxation,which are somewhat different from TCP theory;Suburban tourism motivation shows different group motivation characteristics with the change of trip frequency and age,forming a suburban leisure travel career pattern;Suburban leisure moti-vations differ in terms of residence and destination type,and also differ to some extent from the main mo-tivations of urban tourism and rural tourism.Finally,this paper puts forward targeted suggestions for the development of suburban leisure spaces:Clarify the main subjects and needs of the suburban leisure market in the post-epidemic era,attach importance to core motives such as nature,novelty and escape/

关 键 词：城郊旅游 旅游动机 旅行生涯模式(TCP) 广州 

分 类 号：F590.7[经济管理—旅游管理]