基于空间感知规律的厦漳泉旅游形象对比研究  

Comparative Study on Tourism Destination Images in Xiamen,Zhangzhou and Quanzhou Cities Based on Spatial Percepcion Law

作　　者：罗婉璐 王武林 Luo Wanlu;Wang Wulin(College of Environment and Safety Engineering,Fuzhou University,Fuzhou 350116,China;College of Tourism,Hunan Normal University,Changsha 410081,China)

机构地区：[1]福州大学环境与安全工程学院,福建福州350116 [2]湖南师范大学旅游学院,湖南长沙410081

出　　处：《旅游论坛》2023年第6期102-109,共8页Tourism Forum

基　　金：福建省社会科学基金重点项目“基于乡村振兴战略的福建省城乡融合发展机制与路径研究”(FJ2021A003);国家自然科学基金项目“公路可达性演化及其对贫困度的影响机制研究”(41701118)共同资助。

摘　　要：根据空间感知规律,地理位置邻近、人文要素相似的旅游城市容易产生旅游形象替代效应,因此对比研究同一区域内不同城市的旅游形象有利于其差异化发展。文章依据空间感知规律,以携程网的网络游记作为研究样本,运用文本挖掘法对比厦漳泉3座城市的认知、情感和整体旅游形象感知特征。结果表明:厦漳泉旅游形象的认知要素差异显著,高频要素主要为旅游景点与旅游资源;厦漳泉3座城市的语义网络图分别为单组多核、多组多核、单组单核的结构;旅游者对厦漳泉3座城市的旅游情感形象总体为积极倾向,而负面情感因素有所差异;根据厦漳泉3座城市旅游整体形象的共性与个性,可归纳为现代文化型、历史文化型、综合型3种类型。According to Spatial Perception Law,tourist cities with adjacent geographical locations and simi-lar cultural elements are likely to produce a tourism image substitution effect.Therefore,a comparative study on the tourism destination images of different cities in the same region is conducive to their differen-tiated development.Based on Spatial Perception Law,this paper took travel notes collected by Ctrip as the research samples,and used web text mining method to compare cognitive,and overall destination image perception of Xiamen,Zhangzhou and Quanzhou cities to explore their respective development paths.Re-sults show:There are significant differences in the cognitive elements of tourism destination images in Xia-men,Zhangzhou and Quanzhou cities,and the high frequency cognitive elements are mainly tourist attrac-tions and tourism resources.Specifically,the core perception elements of tourism destination images of Xiamen include tourist attractions such as“Gulangyu Island”,“Xiamen University”and tourism resources such as“beach”and“seaside”,which indicates that the advantages of coastal resources are prominent.A-mong the core perception elements of tourism destination images of Zhangzhou,the frequency of“Earth Building”and“Dongshan Island”is higher than that of“Zhangzhou”,which indicates that its tourism pop-ularity is relatively low.The core perception elements of tourism destination images of Quanzhou include tourist attractions such as“Kaiyuan Temple”,“West Street”and“Qingyuan Mountain”as well as tourist resources such as“southern Fujian”,“history”and“temple”,indicating that it is a highly cultural deposits and religious beliefs;The semantic network of Xiamen shows a single-group and multi-core structure with Xiamen as the center links between tourist attractions in the secondary circle are frequent,which shows the aggregation effect of tourist products is strong.The semantic network diagram of Zhangzhou is a multi-group and multi-core structure in which the

关 键 词：空间感知规律 旅游形象 厦漳泉 

分 类 号：F590[经济管理—旅游管理]