中国体育产业数字化转型的时代逻辑、问题审视及应对方略  

The Logic of the Times,the Review of Problems and the Countermeasures for the Digital Transformation of China's Sports Industry

作　　者：付群[1] 范金玲 FU Qun;FAN Jin-ling

机构地区：[1]湖北大学体育学院,湖北武汉430062

出　　处：《哈尔滨体育学院学报》2024年第2期9-18,共10页Journal of Harbin Sport University

基　　金：教育部人文社会科学研究项目(编号:20YJC890006);2022年湖北大学青年学术创新团队项目(编号:HBQN0107)。

摘　　要：面对百年未有之大变局,数字技术赋能经济社会高质量发展已是大势所趋,同时也为体育产业的数字化转型升级带来了新思路、新方向和新动力,对全面落实体育强国、健康中国以及全民健身等国家战略具有重大意义。运用文献资料等方法,对体育产业数字化转型的时代逻辑、问题审视以及应对方略进行探讨。研究认为,产业数字化浪潮的不可逆转、体育产业高质量发展的时代呼唤以及体育消费转型升级的形势倒逼是中国体育产业数字化转型的时代逻辑。立足体育政策落实、体育市场动力、体育服务消费、体育技术应用等层面对中国体育产业数字化转型进行问题审视,并在此基础上提出健全政策保障体系、创新企业发展模式、培养数字消费群体、深化数字技术应用等推进中国体育产业数字化转型的应对方略。Facing the unprecedented changes in a century,it is the general trend of digital technology to empower high-quality economic and social development,and at the same time,it also provides new ideas,new directions and new impetus for the digital transformation and upgrading of the sports industry,which is of great significance to the comprehensive implementation of national strategies such as sports power,healthy China and national fitness.Using literature and other methods,this paper discusses the logic of the times,the examination of problems and the coping strategies of the digital transformation of the sports industry.The study believes that the irreversible wave of industrial digitalization,the call of the times for high-quality development of the sports industry,and the situation of the transformation and upgrading of sports consumption are the logic of the times for the digital transformation of China's sports industry.Based on the implementation of sports policies,sports market dynamics,sports service consumption,sports technology applications and other aspects,this paper will examine the digital transformation of China's sports industry.On this basis,it puts forward strategies to promote the digital transformation of China's sports industry,such as improving the policy guarantee system,innovating enterprise development models,cultivating digital consumer groups,and deepening the application of digital technology.

关 键 词：体育产业 数字化转型 时代逻辑 问题审视 应对方略 

分 类 号：G80-05[文化科学—运动人体科学]