乡村振兴背景下短视频助力文创品牌传播的实践研究  

Research on the Practice of Short Video in Helping Cultural and Creative Brand Communication Under the Background of Rural Revitalization

作　　者：吕悦宁[1] LV Yuening

机构地区：[1]北京电子科技职业学院

出　　处：《丝网印刷》2024年第1期91-93,共3页Screen Printing

基　　金：北京电子科技职业学院项目“企业宣传短视频设计与制作”的研究成果(编号2023H112-SQ)。

摘　　要：短视频作为新兴媒体形式,具有传播速度快、覆盖面广、互动性强等特点,对乡村文旅和地区经济发展具有重要意义。以短视频为主要特征的乡村文创品牌传播方式具有可行性和必要性,实践研究表明,“短视频+乡村文化”传播模式可以促进乡村文化创意产业发展,提高市场竞争力。As a new media form,short video has the characteristics of fast transmission speed,wide coverage and strong interactivity,which is of great significance to rural cultural tourism and regional economic development.The rural cultural and creative brand communication mode with short video is feasible and necessary.Practical research shows that the “short video + rural cultural” communication mode can promote the development of rural cultural and creative industry and improve the market competitiveness.

关 键 词：乡村振兴 短视频 文创品牌 

分 类 号：G206[文化科学—传播学] G124