基于江南意象的苏绣文创产品设计策略  

Research on Design Strategy of Suzhou Embroidery Cultural and Creative Products based on Jiangnan Image

作　　者：陈晨阳 黄凌玉[1] CHEN Chenyang;HUANG Lingyu(Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]南昌航空大学,江西南昌330063

出　　处：《鞋类工艺与设计》2024年第3期84-86,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年度研究生创新专项资金项目《苏绣文化在博物馆文创产品中的应用研究》(项目编号:YC2022-144)。

摘　　要：受到科技和数字化的影响,苏绣的创新性发展能力不足,逐步被人们忽略。文化自信建立在对文化充分认知的基础上,落实于各种非遗文化的传承、发扬与创造之中,并在地方城市文旅宣传中发挥重要作用。苏绣是江南文化的艺术瑰宝,在江南意象下梳理苏绣构成中江南艺术特征,探究苏绣文创产品的创新路径和设计策略,实现文化传承。Influenced by digital technology,Suzhou embroidery lacks innovation and is often overlooked by people.Cultural confidence is an important aspect of cultural cognition,implemented in the inheritance of intangible cultural heritage,and plays an important role in urban promotion.Suzhou embroidery is a treasure of Jiangnan art.By analyzing its artistic characteristics under the imagery of Jiangnan,exploring innovative paths,and achieving cultural inheritance.

关 键 词：江南意象 苏绣 文创产品 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]