你钟爱的品牌有多大影响力?资助瓦尔比派克的创投公司推出的新工具可以给你答案  

How Powerful ls Your Favorite Brand?A new tool from the venture capital firm behind Warby Parker can tell you

作　　者：Elizabeth Segran 

机构地区：[1]不详

出　　处：《空中英语教室（高级版．彭蒙惠英语）》2024年第3期34-35,49,共3页Studio Classroom

摘　　要：“先行者创投”这家由女性创办的创投公司,以善于辨识能够爆红的品牌而著名。这家公司目前提供免费工具,让各种规模的公司都能使用,来评估消费者如何看待自已的品牌。“品牌力评分工具”可以让品牌在六个方面调查广大的消费者——包括顾客与非顾客——从而得出量化指标,显示一个品牌的影响力究竞有多大。其目标在于为品牌提供具体反馈,让其知道在哪些方面可能需要更加努力地强化其业务。Forerunner Ventures,the female-founded venture capital firm,is famous for identifyingbreakoutbrands.[T]he firm is[now]offering a free tool that companies of all sizes can use to assess how consumers perceive their brand.The Brand Power Score allows brands to survey a broad swath of consumers-including customers and noncustomers-along six dimensions,resulting in a quantifiable score that shows how impactful a brand really is.The goal is to give brands specific feedback about where they might need to work harder to strengthen aspects of their business.

关 键 词：创投公司 品牌力 量化指标 影响力 

分 类 号：F42[经济管理—产业经济]