媒介化vs中介化:媒介效果研究的盎格鲁北欧与拉丁传统  

Mediatization and Mediation:The Anglo-Northern European and Latin Traditions of Media Effects Studies

作　　者：朱振明[1] Zhenming Zhu(Institute of Communication Studies,Communication University of China)

机构地区：[1]中国传媒大学传播研究院

出　　处：《全球传媒学刊》2023年第6期126-145,共20页Global Journal of Media Studies

基　　金：国家社会科学基金重大项目“西方国家主要政党涉华传播话语体系研究”(项目编号:22&ZD320)阶段性研究成果

摘　　要：在媒介效果研究地形图上存在两个主要传统:盎格鲁北欧传统和拉丁传统。在前者中,“媒介化”逻辑占据主导地位,其以媒介现象学的方式呈现着媒介和社会文化(包括个体和权力)间的构合体验,显现媒介所带来的影响和冲击;而拉丁传统更关注信息流动媒介化末端的中介化效果,认为媒介化更多是话语生产的条件,媒介效果体现于被中介化话语/讯息/信息意义所产生的“象征效用”(德布雷)或“话语权力”(贝隆),此中的“中介化”被视作意义、身份、象征秩序或宏大事件产生的场所(马丁巴贝娄)。在中介化效果中,媒介效果的物质性和话语性不可分割,媒介化成了中介化的必要非充分条件。对两个传统的区分使我们看到,媒介效果的产生不只是一个线性的直接传播过程,更是在这种效果之后所产生的由“认识语法”(贝隆)导致的“影响”,即“话语的权力体现于作为其效果的另一个话语的分析之中”。本研究认为,媒介效果的测量和评估不仅要考察受众的直接态度和反应,更要考察被传话语因当地解读条件特殊性所产生的作为其效果的话语之效用或权力。There normally exist two traditions in the landscape of media effects studies:Anglo-Northern European and Latin.In the former tradition,the logic of mediatization takes the superiority,presents from a phenomenological perspective the experiences between(mass)media and social culture(including individual and power),and demonstrates the impacts produced by media;and the second emphasizes more the mediated effects of the mediatized flow of information,considers that the mediatization is the condition of discursive production,and argues that media effects are manifested by the symbolic effectiveness(Regis Debray),the discursive power(Eliseo Veron),and the fact that the mediation is regarded as the place where are produced the meanings,the identities,or the grand narratives(Martin-Barbero).In Latin tradition,materiality and discursivity are not separable and the mediatization has become a necessary but not sufficient condition for mediation.The distinction between mediatization and mediation makes us see that media effects are not only of a linear and direct communication process,but the repercussion decided by the“recognizing grammar”produced after this process,that is,“the discourse power is demonstrated in another discourse that is produced as its result”.The effects measurement and evaluation not only reflects the attitude of the audiences but should take into more consideration the discursive effectiveness or power of the discourse produced as result by diversified receiving and consuming of the mediatized contents.

关 键 词：媒介效果 盎格鲁北欧传统 拉丁传统 

分 类 号：G206[文化科学—传播学]