体验经济时代徽商文化的影像传播现状及其创新路径  

Current Situation of Huizhou Merchants'Cultural Image Communication in the Age of Experience Economy and Its Innovative Paths

作　　者：赵自云 ZHAO Ziyun(School of Marxism University,Chinese Academy of Social Sciences,Beijing 102488,China;School of Culture and Communication,Huangshan University,Huangshan 245041,China)

机构地区：[1]中国社会科学院大学马克思主义学院,北京102488 [2]黄山学院文化与传播学院,安徽黄山245041

出　　处：《皖西学院学报》2024年第1期127-131,共5页Journal of West Anhui University

基　　金：安徽省高校优秀青年人才支持计划项目(gxyq2018081)。

摘　　要：徽商文化作为跨时数百年的传统文化,极具地域和人文双重特色,如何在体验经济时代对它进行创造性转化和创新性发展。必须丰富和创新徽商文化在当下的影像传播方式,借助于现代数字技术,对徽商文化进行内容和形式并举的创意改造,通过建立多元化的影像传播方式,诸如影视传播、网络传播、短视频、视频直播等增强徽商文化的传播力、影响力和感召力。As a traditional culture spanning hundreds of years,Huizhou merchants'culture is characterized by both regional and humanistic features.How to creatively transform and innovatively develop it in the era of experience economy?The article believes that it is necessary to enrich and innovate the image dissemination methods of Huizhou merchants'culture in the present time,to carry out creative transformation of Huizhou merchants'culture in both content and form with the help of modern digital technology,and to enhance the dissemination,influence and appeal of Huizhou merchants'culture through the establishment of diversified image dissemination methods such as film and television dissemination,network dissemination,short video,live video broadcasting,and so on.

关 键 词：体验经济 徽商文化 影像传播 

分 类 号：F713.365[经济管理—产业经济]