2012—2022年美国亚马逊畅销书榜单分析  

Analysis of Amazon Bestsellers List in the United States from 2012 to 2022

作　　者：李函栩 余旭恒 王振帮 黄博涵 LI Hanxu;YU Xuheng;WANG Zhenbang;HUANG Bohan(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2024年第2期14-17,共4页Journal of Beijing Institute of Graphic Communication

基　　金：国家社科基金重大招标项目(19ZDA335)子课题“当代中国大众图书出版史”和北京印刷学院“国家级一流专业建设——编辑出版学专业建设研究”项目的阶段性成果。

摘　　要：面对我国图书版权在欧美输出困难的局面,有必要对外国畅销书市场进行调研,找出其中的规律和近年来读者喜好的变化。本文以2012—2022年美国亚马逊畅销书榜总榜前10名为调研对象,将上榜图书的相关数据进行总结归纳,分析其在内容主题、作者、出版商等方面的特点。以期帮助国内出版社更好地了解美国畅销书市场,今后在版权输出的过程中能更贴合目标市场的需求。In light of the challenges faced by China in exporting copyrighted books to Western markets,it is imperative to conduct research on the foreign bestselling book market to identify patterns and recent shifts in reader preferences.This paper focuses on the top 10 bestsellers on the Amazon Bestsellers list in the United States from 2012 to 2022 as the subject of investigation.It summarizes and synthesizes data relevant to the listed books,analyzing their characteristics in terms of content themes,authors,and publishers.The aim is to assist domestic publishing houses in gaining a better understanding of the American bestselling book market,enabling them to align more effectively with the demands of the target market during the process of copyright export.

关 键 词：美国畅销书 图书版权贸易 出版物市场 

分 类 号：G239.1[文化科学]