2012—2022年美国亚马逊畅销书引进中国内地情况分析  

On the Introduction of Amazon Bestsellers to China's Mainland from 2012 to 2022

作　　者：李函栩 张文红[1] LI Hanxu;ZHANG Wenhong(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2024年第2期18-23,共6页Journal of Beijing Institute of Graphic Communication

基　　金：国家社科基金重大招标项目(19ZDA335)子课题“当代中国大众图书出版史”;北京印刷学院“国家级一流专业建设——编辑出版学专业建设研究”项目的阶段性成果。

摘　　要：在对2012—2022年美国亚马逊畅销书榜总榜前10名的相关数据进行分析的基础上,聚焦于这些畅销书引进到中国内地后的市场现状,重点探讨了引进的图书类别、引进周期及其在国内市场的销售情况,并结合案例分析了引进成功的经验和失败的教训,以期帮助国内出版社在引进相关图书时周全决策。Based on the analysis of relevant data of to the top 10 bestsellers on the Amazon Best Sellers list in the United States from 2012 to 2022,this paper focuses on the current market situation in China's Mainland following the introduction of these bestselling books.It places particular emphasis on investigating the categories of books imported,the importation timelines,and their performance in the domestic market.Additionally,the study selects case studies to analyze successful importation experiences and lessons learned from failures.The objective is to assist domestic publishing houses in making more comprehensive and prudent considerations when importing relevant books in the future.

关 键 词：美国畅销书 图书版权引进 出版物市场 

分 类 号：G206[文化科学—传播学]