贵州村超对利用非遗民俗体育提升揭阳市品牌效应的启发——以揭阳英歌舞为例  

Inspiration of Village Super Leagues in Guizhou on Utilizing Intangible Cultural Heritage Folk Sports to Enhance the Urban Brand of Jieyang_Taking Yingge Dance in Jieyang as an Example

作　　者：何丽琴[1] 任粤东 程新年[1] 李建荣 HE Liqin;REN Yuedong;CHENG Xinnian;LI Jianrong(Jieyang Polytechnic;Jieyang Qishan Middle School;Jieyang No.2 Middle School,Jieyang,Guangdong Province,522000 China)

机构地区：[1]揭阳职业技术学院 [2]揭阳岐山中学 [3]揭阳市第二中学,广东揭阳522000

出　　处：《当代体育科技》2024年第4期77-79,共3页Contemporary Sports Technology

基　　金：揭阳市哲学社会科学2023年度课题项目(JY23KL14)。

摘　　要：贵州村超的火爆出圈,让国内很多城市都为之振奋,都迫切地想要摆脱都市的文化旅游困境,进而提升城市的品牌效应,促进城市旅游业的发展。该研究以贵州榕江县的村超为参照,剖析探寻其火爆背后的深层次原因。通过揭阳英歌舞的实例,来说明非遗民俗体育如何在揭阳的城市品牌建设中发挥作用。作为一种以舞蹈为主的艺术形式,普宁英歌舞是广东特有的文化,对揭阳文化的发展具有重要的推动作用。但是,揭阳旅游资源开发还面临着诸多问题,如旅游景区与产业发展不平衡、行业标准不健全、专业人才缺乏等。在此基础上,分析其存在的问题,探讨其发展途径,以期为揭阳的城市品牌建设作出积极的探索,并寻求一条切实可行的途径。The popularity of village super leagues in Guizhou has made many cities in China excited,and they are eager to break free from urban cultural tourism dilemmas,so as to enhance urban brands and promote the development of urban tourism.This study takes the village super league in Rongjiang County,Guizhou as a reference,analyzes and explores the underlying reasons behind its popularity.Using the example of Yingge Dance in Jieyang,this article illustrates how intangible cultural heritage folk sports play the role in the urban brand construction of Jieyang.As an art form based on dance,Yingge Dance in Puning is unique culture in Guangdong,and it plays an important role in promoting the cultural development of Jieyang.However,the development of tourism resources in Jieyang still faces many problems,such as the imbalance between tourist attractions and industrial development,incomplete industry standards and a lack of professional talents.On this basis,this paper analyzes its existing problems,and explores its development paths,in order to make positive explorations for the urban brand construction of Jieyang and seek a practical and feasible approach.

关 键 词：村超 非遗 民俗体育 英歌舞 

分 类 号：G80-05[文化科学—运动人体科学]