乡村文化振兴中地方民营剧团的合法性构建与核心竞争策略  

Legitimacy Construction and Core Competitive Strategies of Private Theater Companies in Rural Cultural Revitalization

作　　者：刘威[1] LIU Wei(School of Quality Education,Northwest A&F University,Yangling,Shaanxi 712100,China)

机构地区：[1]西北农林科技大学综合素质教育学院,陕西杨凌712100

出　　处：《西北农林科技大学学报（社会科学版）》2024年第2期69-76,共8页Journal of Northwest A&F University(Social Science Edition)

基　　金：陕西省社会科学基金项目(2019G009)。

摘　　要：地方民营剧团作为公共文化供给的一支重要力量,在助力乡村文化治理、推动乡村文化振兴方面发挥着关键性作用。地方民营剧团在发展过程中存在着体制嵌入、行政嵌入和社会文化嵌入等多重嵌入现象。地方民营剧团的发展就是嵌入社会系统之中,不断汲取和整合各种资源,累积政策合法性、社会合法性、行政合法性,筛选并确定核心竞争策略的过程。在这个过程中,争取地方政府支持、打造精品品牌剧目、培育戏曲演出人才、实施差异化市场竞争策略,是地方民营剧团在助力乡村文化振兴中实现快速发展的有效举措。As an important force of public cultural supply,private theater companies play a key role in helping rural cultural revitalization and promoting rural cultural governance.In the process of rural cultural revitalization,there are multiple embedding phenomena such as political embedding,administrative embedding and socio-cultural embedding.The development of private theater troupes is the process of embedding them into the social system,continuously absorbing and integrating various resources,accumulating political legitimacy,social legitimacy,and administrative legitimacy,and screening and determining core competitive strategies.In this process,winning support from local governments,creating high-quality brand plays,cultivating talent for opera performances,and implementing differentiated market competition strategies are effective measures that private theater troupes can take to achieve rapid development in promoting rural cultural revitalization.

关 键 词：乡村振兴 民营剧团 公共文化 嵌入性 合法性 

分 类 号：G123[文化科学]