贵州蜡染文化产业数字化发展策略研究  

Research on the Digital Development Strategy of Guizhou Batik Cultural Industry

作　　者：彭验雅 PENG Yan-ya(Guizhou Normal University,Guiyang,Guizhou 550001,China)

机构地区：[1]贵州师范大学,贵州贵阳550001

出　　处：《贵州民族研究》2024年第1期158-164,共7页Guizhou Ethnic Studies

基　　金：2021年度贵州省理论创新项目“贵州民族蜡染传承与创新发展战略研究”(项目编号:GZLCLH-2021-447)的阶段性成果。

摘　　要：贵州蜡染文化产业的发展具有政策与技术的环境优势,但仍然存在蜡染技艺传承力度不够、产品审美陈旧、品牌建立与推广方式同数字化平台脱节的问题。文章旨在探讨贵州蜡染文化产业数字化发展的策略研究,通过对贵州蜡染产业的现状进行分析,提出了数字化转型对贵州蜡染文化传承、产品创新、市场拓展和品牌建设等方面的积极推动作用。针对当前数字化发展面临的问题和挑战,文章选取数字博物馆、蜡染传承人数字化培训、蜡染数字艺术文创、互联网媒体平台推广等四个方面作为现代化、信息化开拓新途径,以促进贵州蜡染文化产业数字化发展,为贵州蜡染生产企业和文化机构提供借鉴和启示。The development of batik cultural industry in Guizhou has environmental advantages in policy and technology,but there are still some problems,such as insufficient inheritance of batik techniques,old-fashioned product aesthetics,and disconnection between brand establishment and promotion methods and digital platforms.This paper aims to explore the strategy research of the digital development of Guizhou batik cultural industry.By analyzing the current situation of Guizhou batik industry,it puts forward the positive role of digital transformation in promoting the cultural inheritance,product innovation,market expansion and brand building of Guizhou batik.In view of the problems and challenges faced by the current digital development,in this paper,including digital museum,digital training of batik inheritors,batik digital art creation,and promotion of Internet media platform,are selected as new ways to develop modernization and informatization,so as to promote the digital development of batik cultural industry in Guizhou,and provide reference and inspiration for batik production enterprises and cultural institutions in Guizhou.

关 键 词：贵州蜡染 文化产业 数字化 

分 类 号：G127[文化科学]