非遗旅游体验共创:维度、测量及实证研究  

Experience Co-creation in Intangible Cultural Heritage Tourism:Dimension, Measurement and Empirical Research

作　　者：宋晓 王淑华 Song Xiao;Wang Shuhua

机构地区：[1]河南师范大学旅游学院 [2]郑州大学管理学院

出　　处：《四川师范大学学报（社会科学版）》2024年第2期93-101,203,204,共11页Journal of Sichuan Normal University(Social Sciences Edition)

基　　金：河南省哲学社会科学规划项目“新时代城乡空间协同治理与重构的机理与路径研究”(2022BJJ018);“中原千人计划”基础研究领军人才项目“河南省城乡空间融合与治理研究”(ZYQR201810122)的阶段性研究成果。

摘　　要：随着非遗走进大众生活,旅游化利用成为了非遗保护的重要形式,体验共创是实现游客价值和非遗传播的关键。本文基于现有文献和实地访谈,提出了基于行为和心理双重视角的非遗旅游体验共创定义和维度结构,开发了包含人际互动、贡献感知、共同生产、过程控制4个维度17个题项的量表。同时,以游客体验价值为结果,建立了非遗旅游体验共创对游客体验价值的研究假设,证实了量表具有良好的校标效度。研究结果为今后开展非遗旅游体验共创的实证研究提供了测量工具,也丰富了对非遗旅游化利用的理论研究。As intangible cultural heritage (ICH) becomes integrated into mainstream society, tourism utilization has emerged as a significant form of ICH preservation, where experience co-creation plays a crucial role in enhancing visitor value and promoting the dissemination of intangible heritage. Building upon existing literature and on-site interviews, this paper proposes a definition of experience co-creation in intangible cultural heritage tourism from a dual perspective of behavior and psychology. It is visitors’ utilizing their own resources to engage in ICH activities, integrating their resources with those of other actors, and assessing their own contributions through collaborative efforts with other actors. This definition retains the traditional emphasis on visitor participation and interactions among actors while incorporating visitors’ psychological experiences during resource input, aiding in understanding the complexity and comprehensiveness of co-creating tourism experiences with intangible heritage.Based on interview data, utilizing the three-level coding process of Grounded Theory, the structural dimensions of co-creating intangible heritage tourism experiences were identified to include interpersonal interactions, perception of contribution, co-production, and process control, forming a multi-dimensional concept with rich connotations. Among these dimensions, interpersonal interactions and co-production represent the behavioral manifestations of co-creating intangible heritage tourism experiences, while perception of contribution and process control signify the psychological sentiments of visitors engaging in co-creating these experiences. Following rigorous scale development procedures, a scale consisting of 4 factors and 17 items was developed, and data analysis indicated the scale’s sound reliability and validity. Furthermore, by selecting visitor experience value as the outcome variable, this paper reveals a significant positive impact of co-creating intangible heritage tourism experiences on v

关 键 词：非遗旅游 体验共创 维度结构 量表开发 

分 类 号：F592[经济管理—旅游管理]