抖音短视频平台海外华人博主跨国传播研究  

TikTok and Chinese Overseas Bloggers’s Transnational Communication

作　　者：郑文标[1] 王鹏璐 ZHENG Wen-biao;WANG Peng-lu(Research Institute of Global Chinese and Area studies/College of International Relations,Huaqiao University,Xiamen 361021,China)

机构地区：[1]华侨大学华侨华人与区域国别研究院/国际关系学院,福建厦门361021

出　　处：《华侨华人历史研究》2024年第1期19-27,共9页Journal of Overseas Chinese History Studies

基　　金：福建省社科研究基地重大项目“‘一带一路’对中华文化海外传播的影响效果及作用机制研究”(项目编号:FJ2021MJDZ008)资助。

摘　　要：论文以抖音平台海外华人博主为对象开展数据统计和视频内容梳理,从点赞量、评论数、收藏数、转发量等数据分析海外华人短视频的跨国传播效果,考察当前海外华人虚拟跨国生存形态和跨国传播模式,审视海外华人社会在新媒介形态下的变迁,探讨虚拟跨国网络空间的发展趋势和影响。总体而言,海外华人在抖音平台的活跃表现为抖音注入了国际化、全球化的视野,成为国内外民心相通、贸易畅通的桥梁。在短视频传播媒介普及的背景下,海外华人通过抖音平台获得了技术赋能,在展现自我、促进交流的同时,也获得了可观的经济收益。在中国复兴的时代背景下,海外华人更深地与祖籍国的命运联系在一起,将在推动构建人类命运共同体、实现文明互鉴方面发挥更积极的作用。This paper presents an empirical analysis of Chinese Overseas TikTok users’video content and audience reception,the latter being measured through statistics of viewers’behaviour such as saving,sharing and comment-making.The research aims to investigate the current mode of Chinese Overseas life and the impact of TikTok within a transnational space.The findings suggest that Chinese Overseas bloggers have made TikTok a global phenomenon.Created with the latest technologies,their videos perform multiple functions bridging China and the world,especially in areas of international trade and cultural exchanges.In addition,TikTok has enabled Chinese Overseas to present themselves and to communicate with others,and has also opened up new revenues of income for them.With China’s rejuvenation,Chinese Overseas may cling more to China and may contribute more to building a better world for all cultures and the entirety of mankind.

关 键 词：海外华人 跨国传播 新媒体 抖音 短视频 

分 类 号：D634.3[政治法律—政治学] G206.3[政治法律—中外政治制度]