基于地缘文化的四川戏剧文创产品开发设计与运用  

The Development,Design,and Application of Sichuan Drama Cultural and Creative Products Based on Geo-culture

作　　者：唐梦露 孔毅[1] TANG Menglu;KONG Yi(Chengdu Academy of Fine Arts,Sichuan Conservatory of Music,Chengdu 610500,Sichuan,China)

机构地区：[1]四川音乐学院成都美术学院,四川成都610500

出　　处：《玩具世界》2024年第1期145-147,229,共4页Toys World

基　　金：四川省教育厅人文社会科学重点研究基地工业设计产业研究中心“川剧艺术文化产品传承与创新发展策略”(GYSJ2022-16);大学生创新创业训练计划项目“基于地缘文化研究的四川戏剧文创产品开发设计与运用”(S202210654020X)。

摘　　要：文章以地缘文化为主要研究理论依据,对四川戏剧文创发展现状中的不足进行梳理,提出了四川戏剧文创产品设计的新趋势:加强内涵的多文化融合、注重文创的多重体验感、联动当地产业新经济。从这三个发展趋势中提炼出了相对应的设计策略:灵活性策略加深文化特色、趣味化策略引发传承共鸣、跨界性策略带来创新机遇。Taking geo-culture as the main theoretical basis for research,this paper combs the shortcomings in the current development of Sichuan drama cultural and creative products,and puts forward the new trend of Sichuan drama cultural and creative product design:strengthening multi-cultural integration of connotation,emphasizing multiple experience of cultural and creative products,and linking new economy of local industry.From these three development trends,corresponding design strategies are extracted:flexibility strategy to deepen cultural characteristics,interesting strategy to evoke inheritance resonance,and cross-border strategy to bring innovation opportunities.

关 键 词：地缘文化 四川戏剧 文创产品 产品设计 

分 类 号：J825[艺术—戏剧戏曲]