基于旅游地品牌形象的文创产品设计策略  

Design Strategies for Cultural and Creative Products Based on Tourism Destination Brand Image

作　　者：张美玉 ZHANG Meiyu(College of Fine Art and Design,Shenyang Normal University,Shenyang 110034,Liaoning,China)

机构地区：[1]沈阳师范大学美术与设计学院,辽宁沈阳110034

出　　处：《玩具世界》2024年第1期151-153,共3页Toys World

摘　　要：在强调以设计为导向的文化创意工业与旅游经济中,对旅游文创产品的设计尤为重要。从整体的角度来看,要从目前的文创产品的困境和问题入手,保证创意的全面性、立体性。在设计的实践层面上,通过对生活形式的了解与认识,让文化能够更"接地气"地融入人们的日常生活之中,并且在运用中得以推广。In cultural and creative industry and tourism economy emphasizing design orientation,the design of tourism cultural and creative products is particularly important.From a holistic perspective,it is necessary to start with the current difficulties and problems of cultural and creative products to ensure the comprehensiveness and dimensionality of creativity.On the practice level of design,culture should be integrated into people's daily life better through the understanding and recognition of lifestyles and be promoted in application.

关 键 词：旅游品牌形象 旅游文创 产品设计 

分 类 号：TB472[一般工业技术—工业设计]