贺兰山岩画图案再设计在旅游文创中的应用研究  

Research on the Application of Helan Mountain Rock Painting Pattern Redesig in Tourism Cultural Creation

作　　者：黄蓉 牟晨 杨立泳[1] HUANG Rong;MOU Chen;YANG Liyong(North Minzu University,Yinchuan 750000,Ningxia,China)

机构地区：[1]北方民族大学,宁夏银川750000

出　　处：《玩具世界》2024年第1期157-159,共3页Toys World

基　　金：社会事业与文化传承项目(130503)。

摘　　要：文章通过对贺兰山岩画图案的研究,结合当代艺术创作理念和技术手段,采用创新的设计思路和工艺手法,赋予贺兰山岩画图案新的生命,设计出具有独特文化属性的旅游产品。同时,在旅游商品的外观设计、材质选择和功能性方面都有很大的创新突破,能够更好地满足现代消费者的审美需求和使用需求,提升了旅游产品的文化价值和市场竞争力,为宁夏旅游产业、旅游产品的创新设计提供了思路。Based on the study of Helan Mountain rock painting patterns,combined with contemporary art creation concepts and technical means,this paper adopts innovative design ideas and techniques to give Helan Mountain rock painting patterns new life and design tourism products with unique cultural attributes.At the same time,there are great innovative breakthroughs in the appearance design,material selection and functionality of tourism commodities,which can better meet the aesthetic needs and usage needs of modern consumers,enhance the cultural value and market competitiveness of tourism products,and provide ideas for the innovative design of tourism industry and tourism products in Ningxia.

关 键 词：贺兰山岩画 图案再设计 旅游文创 

分 类 号：TB472[一般工业技术—工业设计]