场所依恋与博物馆游客满意、忠诚的关系研究——以故宫博物院为例  

Research on Place Attachment and Its Relationship with Visitor Satisfaction and Loyalty in Museums:A Case Study of The Palace Museum

作　　者：杨剑桥 李永乐 Yang Jianqiao;Li Yongle

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073 [2]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《文博》2024年第1期83-89,共7页

基　　金：国家社会科学基金“京杭运河(江浙段)文化遗产资源群旅游开发适宜性评价研究”(项目编号:14BGL085)的阶段性成果。

摘　　要：场所依恋是环境心理学和人文地理学中的重要概念,是指人与场所之间存在着的一种特殊依赖关系。场所依恋强调人与场所之间的情感联系,与现代博物馆研究重心转向以人为中心不谋而合。本文以故宫博物院为例,探讨场所依恋对博物馆游客忠诚的影响机理以及游客满意的中介作用,以期帮助博物馆更好地创造经济收益与实现社会价值,提升博物馆可持续发展能力,推动文旅融合的发展。Place attachment is an important concept in environmental psychology and human geography,referring to a special dependency relationship between individuals and specific places.Place attachment emphasizes the emotional connection between people and places,aligning with the modern focus of museum studies on a people-centered approach.Taking the Palace Museum as an example,this paper explores the impact mechanism of place attachment on museum visitors’loyalty and the mediating role of visitor satisfaction,aiming to assist museums in better balancing economic benefits and social value,enhancing their sustainable development capabilities,and promoting the integration of culture and tourism.

关 键 词：文旅融合 场所依恋 游客满意 游客忠诚 故宫博物院 

分 类 号：F592.7[经济管理—旅游管理]