农户电商创业行为研究:文献回顾与进路展望  

The Research on Rural E-commerce Entrepreneurship:Literature Review and Prospects

作　　者：黄建新[1] HUANG Jianxin(College of Public Administration and Law,Fujian Agriculture and Forestry University,Fuzhou 350002,China)

机构地区：[1]福建农林大学公共管理与法学院,福建福州350002

出　　处：《北京工业大学学报（社会科学版）》2024年第2期67-77,共11页Journal of Beijing University of Technology (Social Sciences Edition)

基　　金：福建省社会科学基地重大项目资助(FJ2021MJDZ023);国家社会科学基金一般项目资助(22BSH063)。

摘　　要：从制度情景、市场驱动、个体选择方面探析农户电商创业行为发生机理。对电商创业减贫效应与不同电商农户创业行为的异质性进行阐释,指出空间资源异质性以及知识异质性造成农户创业的差异。从体制机制、组织形式、风险感知等维度评析低度嵌入互联网的农户电商发展问题,并从个体、市场与社会因素剖析电商创业行为发展影响因素。指出农户电商创业行为研究需要在可持续性上不断深化,拓展研究视角、创新研究方法、深化机制研究,接续推进农户电商创业可持续发展关键在于建立良性的政策传导机制、有效的资源链接机制、联动的多元参与机制,健康的价值引导机制。This paper explored the mechanism of rural households′e-commerce entrepreneurship from the aspects of system situation,market driving and individual choice,and the effect of e-commerce entrepreneurship on poverty reduction and the heterogeneity of entrepreneurship behavior of different e-commerce farmers.It found that the spatial resource heterogeneity and the knowledge heterogeneity lead to the difference of the entrepreneurial effect of farmers.The study also evaluated and analyzed the development of rural households′e-commerce with low Internet penetration from the aspects of system mechanism,organizational form,risk perception and other dimensions.Moreover,it analyzed the influential factors of e-commerce entrepreneurship development from individual,market and social factors.The research on rural e-commerce entrepreneurship needs to be deepened from the perspective of sustainability.The way and direction to deepen the research is to broaden its perspective,innovate its methods and deepen mechanism research.The key to the sustainable development of rural e-commerce entrepreneurship lies in the establishment of good policy transmission mechanism,effective resource link mechanism,multi-participation linkage mechanism,and healthy value guiding mechanism.

关 键 词：电商农户 创业行为 异质性 可持续发展 社会机制 

分 类 号：F124.7[经济管理—世界经济]