央视“春晚”的记忆机制、时代挑战与文化重塑  

The Memory Mechanism,Era Challenges,and Cultural Reshaping of the CCTV Spring Festival Gala

作　　者：房莉 Fang Li

机构地区：[1]中央广播电视总台

出　　处：《艺术传播研究》2024年第2期120-127,共8页Journal of Art Communication

摘　　要：央视“春晚”作为承载民族记忆、情感和文化铭文的最重要的综合性文艺晚会之一,通过凝聚中华民族的集体记忆,实现构建华夏儿女家国认同的文化功能。随着新媒体时代的来临,传统媒体所依赖的单向输出模式成为制约其发展的关键。同时,新生代观众群体的崛起使其面临审美诉求上的新挑战。近年来,央视“春晚”积极自我革新,采用年轻化、娱乐化的节目形式,运用新媒体技术拓展生存空间,实现对广大观众的凝聚、集体记忆的营造与文化功能的重塑。As one of the most important folk activities of the contemporary Chinese nation,the CCTV Spring Festival Gala aims to consolidate the collective memory of the Chinese nation and achieve the cultural function of building a sense of national identity among Chinese people.With the advent of the new media era,the one-way output that traditional models rely on has become a key constraint on their development.At the same time,the rise of the new generation of audience has posed new challenges to the aesthetic appeal of the Spring Festival Gala.In recent years,CCTV Spring Festival Gala has actively innovated itself,adopting a youthful and entertaining program format,using new media technology to expand living space,and achieving the re-cohesion of the audience,the creation of collective memory,and the reshaping of cultural functions.

关 键 词：央视春晚 民族身份 观众群体 技术赋能 发展场域 

分 类 号：G222[文化科学] G122