基于SWOT分析的天津地区蔬菜种业发展对策及建议  

Development Countermeasures and Suggestions of Vegetable Seed Industry in Tianjin Area Based on SWOT Analysis

作　　者：张华颖 郭云峰 王连芬 薛瑞楠 高峰 ZHANG Huaying;GUO Yunfeng;WANG Lianfen;XUE Ruinan;GAO Feng(Tianjin Agricultural Development Service Center,Tianjin 300061,China;Tianjin Institute of Science and Technology Development Strategy,Tianjin 300011,China)

机构地区：[1]天津市农业发展服务中心,天津300061 [2]天津市科学技术发展战略研究院,天津300011

出　　处：《天津农业科学》2024年第2期23-29,共7页Tianjin Agricultural Sciences

基　　金：天津市科技计划项目(22ZLZKZF00290)。

摘　　要：蔬菜种业是天津地区蔬菜产业持续稳定发展的关键驱动力,同时也是保障蔬菜产量与品质的重要支柱。近年来,天津地区蔬菜种业取得了显著的发展,一批拥有自主品牌的蔬菜种子企业正成为天津地区蔬菜种业的主力军和重要推动力量。本文利用SWOT分析法从政策环境、市场环境等多个角度全面剖析了天津地区蔬菜种业发展的优势、劣势,以及面临的机遇与威胁,根据SWOT分析整理S-O策略(发挥优势-抓住机遇)、W-O策略(抓住机遇-弥补不足)、S-T策略(依靠优势-应对挑战)和WT策略(克服劣势-应对挑战)等相关发展对策,同时提出了一系列推动天津地区蔬菜种业及产业升级的发展建议,为天津地区蔬菜种业的发展提供参考与借鉴。The vegetable seed industry is the key driving force for the sustainable and stable development of the vegetable industry in Tianjin,and it is also an important pillar to ensure the yield and quality of vegetables.In recent years,the vegetable seed industry in Tianjin has achieved remarkable development,and a group of vegetable seed enterprises with their own brands are becoming the main force and an important driving force of the vegetable seed industry in Tianjin.In this paper,SWOT analysis was used to analyze the strengths,weaknesses,opportunities and threats of the development of vegetable seed industry in Tianjin from the perspectives of policy environment and market environment.According to SWOT analysis,the relevant development countermeasures including S-O strategy(give play to strengths-seize opportunities),W-O strategy(seize opportunities-make up for weaknesses),S-T strategy(rely on strengths-cope with challenges)and W-T strategy(overcome weaknesses-cope with challenges)were sorted out,and a series of development suggestions were put forward to promote Tianjin vegetable seed industry and industrial upgrading,which provides reference for the development of vegetable seed industry in Tianjin area.

关 键 词：SWOT 天津 蔬菜种业 对策 建议 

分 类 号：F327[经济管理—产业经济] S602.4[农业科学—园艺学]