基于感性工学和改进EW-AHP的露营茶具创新设计  

Innovative Design of Camping Tea Set Based on KanseiEngineering and Improved EW-AHP

作　　者：吴国荣[1] 龚宇函 汤繁稀 WU Guorong;GONG Yuhan;TANG Fanxi(Architecture&Design College of Nanchang University,Nanchang 330000,China;Shunde Polytechnic,Guangdong Foshan 528399)

机构地区：[1]南昌大学建筑与设计学院,南昌330000 [2]顺德职业技术学院,广东佛山528399

出　　处：《包装工程》2024年第6期356-366,382,共12页Packaging Engineering

摘　　要：目的构建露营茶具的创新设计开发机制,以满足人的感性需求,进而提升对露营茶具的使用情感。方法利用网络爬虫搜集整理用户感性词汇及样本图片,分析用户在露营过程中对露营茶具产品的体验感受,建立了露营茶具感性词汇评价体系,并使用改进EW-AHP计算出各指标的权重,明确感性词汇与露营茶具之间的关联性。结果得出三个产品创新设计方向,最终通过模糊综合分析法对感性词汇评分,验证了设计方案的可行性。结论通过融合感性工学和改进EW-AHP理论,使搜集、整理、分析用户需求的过程更客观准确,为露营茶具的设计与优化提供了数据依据,并对设计结果进行综合评估,设计出满足用户体验需求的现代露营茶具产品。The work aims to build an innovative design and development mechanism for camping tea sets to meet people's emotional needs and improve their using emotion to camping tea sets.Web crawlers were used to collect and organize users'perceptual vocabulary and sample pictures.Users'experience of camping tea set products during the camping process was analyzed.A perceptual vocabulary evaluation system for camping tea sets was established.The improved EW-AHP was applied to calculate the weight of each indicator and clarify the correlation between perceptual words and camping tea sets.Three product innovation design directions were drawn,and finally the fuzzy comprehensive analysis method was used to score perceptual vocabulary to verify the feasibility of the design plan.In conclusion,integrating Kansei Engineering and improved EW-AHP theory makes the process of collecting,sorting,and analyzing user needs more objective and accurate,providing a data basis for the design and optimization of camping tea sets,and conducting a comprehensive evaluation of the design results to design a more satisfying modern camping tea set products that meet user experience needs.

关 键 词：露营茶具设计 用户需求 感性工学 改进EW-AHP 模糊综合评价法 

分 类 号：TB472[一般工业技术—工业设计]