妈祖文化的教育意涵:一种事件旅游的观点  

The Educational Significance of Mazu Culture:Perspectives from"Event Tourism"

作　　者：杨宏琪 YANG Hongqi(School of Education,Putian University,Putian,Fujian 351100)

机构地区：[1]莆田学院基础教育学院,福建莆田351100

出　　处：《妈祖文化研究》2023年第3期71-80,共10页Mazu Culture Research

基　　金：福建省教育厅计划项目(JAS180418);莆田学院科研项目资助(2018084);省级教改项目(FBJG20220015)。

摘　　要：妈祖文化作为我国东南沿海一带的重要信仰,在全球拥有超过2亿的信众。虽然对于妈祖文化的研究丰富,但对其教育意涵的探究还不多。对此,本文从“事件旅游”的角度探讨妈祖文化朝圣的教育意涵,认为其具有补充妈祖文化教育研究的实质意义。妈祖文化朝圣作为事件旅游的设计基于以下四点原则:突出妈祖文化之内涵、强调自身体验的感受、融合现代元素与丰富产品形态。主要由此四项原则反映出妈祖文化朝圣的教育意义。Mazu culture,as an important belief system along the southeast coast of China,has more than 200 million followers worldwide.Although there is abundant research on Mazu culture,there has been limited exploration of its educational implications.In this regard,this paper examines the educational significance of Mazu culture pilgrimage from the perspective of"event tourism",aiming to supplement the research on Mazu cultural education.The paper argues that Mazu culture pilgrimage,designed as an event tourism experience,is based on four principles:highlighting the essence of Mazu culture,emphasizing personal experiential feelings,integrating modern elements,and diversifying product forms.Based on these principles,the paper explores the educational implications of Mazu culture pilgrimage through the lens of event tourism.

关 键 词：妈祖文化 文化朝圣 事件旅游 教育意涵 

分 类 号：B933[哲学宗教—宗教学]