基于消费者偏好的国风文胸3D应用设计分析  

3D Application Design Analysis of Chinese-style Bras Based on Consumer Preferences

作　　者：任宇婕 刘铠丽 Ren Yujie;Liu Kaili(Company of Dongguan Hexun Fashion Design,Dongguan,Guangdong 523846,China;College of Clothing,Wuhan Textile University,Wuhan,Hubei 430073,China)

机构地区：[1]东莞合迅服装设计有限公司,广东东莞523846 [2]武汉纺织大学服装学院,湖北武汉430073

出　　处：《天津纺织科技》2024年第1期14-19,共6页Tianjin Textile Science & Technology

摘　　要：为准确把握国风文胸细分市场,建立年轻女性的消费偏好层级模型,研究调查了16~26岁女性消费者对国风文胸各维度指标的偏好程度,运用主成分分析法、权重分析法对国风文胸消费者的偏好进行分析。将外观设计方向和结构设计方向作为第一层级维度,分别从这两个维度提取出消费者对国风文胸设计因素偏好的3个重要公因子,外观设计方向为活泼淑女、个性张扬、温和稳重,结构设计方向为少包裹感、舒适运动、无痕无束缚,共6个公因子构成二级维度。在二级维度的基础上,构建了年轻女性对国风文胸消费偏好的三级层级维度模型,并计算每个因子的权重,获得最重要的消费偏好指标。最后,基于模型利用CLO3D提出逆向仿真的文胸应用设计。In order to accurately grasp the market segment of Chinese-style underwear and build the hierarchical dimensional model to understand the consumption preferences of young women,the study investigated the degree of preference of female consumers aged 16-26 for each element index of antique style underwear and analyzed the preference of consumers of antique style underwear by using principal component analysis.Appearance design direction and structure design direction were taken as the first level dimensions,and three important public factors of consumers'preference for design factors of antique style underwear were extracted from the two dimensions respectively,appearance design direction:lively and ladylike,individuality and openness,mild and stable;structure design direction:no wrapping preference,comfortable and sporty preference,no trace and no binding preference,a total of six public factors constituted the second level dimensions.Based on the secondary dimensions,a three-level hierarchical dimensional model of young women's consumption preference for vintage underwear was constructed,and the weights of each factor were calculated to obtain the most important consumption preference indicators.Finally,based on the model,the design of bra application with inverse simulation is proposed using CLO 3D.

关 键 词：消费者偏好 层级维度模型 主成分分析 3D仿真设计 问卷调查 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]