浅析动漫元素在商品包装中的应用  

On the Application of Cartoon Elements in Product Packaging

作　　者：陈明红[1] 邹苇 张滟妮 张靖 CHEN Ming-hong;ZOU Wei;ZHANG Yan-ni;ZHANG Jing(Academy of Fine Arts,Sichuan Conservatory of Music,Chengdu 610000,China)

机构地区：[1]四川音乐学院成都美术学院,四川成都610000

出　　处：《绿色包装》2024年第2期75-77,共3页Green Packaging

基　　金：四川音乐学院科研课题(动漫艺术在弘扬传统中医药文化中的作用研究CYXS2021058)。

摘　　要：近年来,我国的经济文化发展速度和成就令世人瞩目,人们的生活水平持续提升,越来越注重生活品质,对商品包装从单纯满足实用性发展到追求观赏性和舒适性。当下,带有动漫元素的商品包装逐渐受到年轻一代的关注和喜爱。本文对动漫元素在包装中的应用进行研究,分析其能产生的巨大社会价值及经济价值。In recent years,the speed and achievements of economic and cultural development in our country have attracted the attention of the world,people’s living standards have been continuously improved,living consumption has paid more and more attention to quality,and commodity packaging has developed from simple satisfaction with practicality to the pursuit of appreciation and comfort.The packaging of goods containing animation elements has gradually been paid attention to and loved by the younger generation.This paper discusses the application of animation elements in packaging,and analyzes the great social value and economic value that animation elements can produce.

关 键 词：动漫元素 经济 消费 包装设计 

分 类 号：TB482[一般工业技术—包装工程]