旅游业态下的元阳梯田文化与文创包装设计研究  

Research on The Cultural and Creative Packaging Design of Yuanyang Terrace under The Tourism Perspective

作　　者：王鑫瑶 杨晓宁 WANG Xin-yao;YANG Xiao-ning(Yunnan Academy of Arts,Kunming 650000,China)

机构地区：[1]云南艺术学院,云南昆明650000

出　　处：《绿色包装》2024年第2期92-95,共4页Green Packaging

基　　金：云南省教育厅科学研究基金项目(2022Y671)。

摘　　要：本文从元阳梯田旅游业态出发,通过挖掘当地民族文化特色及独特地域资源,进行文创包装设计,意在发展当地旅游,促进经济提升。探讨元阳梯田民族符号和文创包装设计结合的可行性,完成多系列文创设计方案及设计实践。通过实践引出元阳梯田文创包装设计新方法,以期更好地利用文创包装设计发展元阳梯田旅游的同时延续传统文化的传承与发展。Starting from the terraced tourism industry in Yuanyang,this article explores its ethnic cultural characteristics and unique regional resources for cultural and creative packaging design,with the aim of developing local tourism and promoting economic growth.The article explores the feasibility of combining ethnic symbols and cultural and creative packaging design in Yuanyang terraced fields,and completes multiple series of cultural and creative design schemes and design practices.Through practice,a new method of cultural and creative packaging design for Yuanyang terraced fields is introduced,aiming to better utilize cultural and creative packaging design to develop Yuanyang terraced field tourism while continuing the inheritance and development of traditional culture.

关 键 词：旅游业态 元阳梯田 民族符号 文创设计 包装设计 

分 类 号：TB482[一般工业技术—包装工程]