蕲春中医药文化包装视觉设计研究  

Research on Packaging Visual Design of Qichun Traditional Chinese Medicine Culture

作　　者：马嘉欣 龚忠玲 MA Jia-xin;GONG Zhong-lin(College of Fine Arts Hubei Normal University,Huangshi 435002,China)

机构地区：[1]湖北师范大学美术学院,湖北黄石435002

出　　处：《绿色包装》2024年第2期100-103,共4页Green Packaging

基　　金：2022年度湖北师范大学课程思政示范课程(鄂东民间艺术设计研究2022YJSKCSZ07)。

摘　　要：本文通过对蕲春中医药文化包装视觉设计进行研究,对其进行整理分析、传承发展,探讨如何通过视觉设计使中医药更具现代性审美,以吸引现代人的兴趣,从而激发公众对中医药文化的兴趣和认同。通过对视觉元素、符号和图形进行深入挖掘和分析,结合当代设计审美和技术手段,将传统元素与现代大众审美相融合,设计出独具特色的包装视觉设计形象,以提升中医药文化在现代包装设计中的传播效果和影响力。This paper studies the visual design of Qichun traditional Chinese medicine cultural packaging,analyzes it,inherits and develops it,and discusses how to make traditional Chinese medicine more modern aesthetic through visual design,so as to attract modern people’s interest and stimulate the public’s interest and recognition of traditional Chinese medicine culture.Through in-depth mining and analysis of visual elements,symbols and graphics,combined with contemporary design aesthetics and technical means,the traditional elements and modern public aesthetics are integrated to design a unique packaging visual design image,in order to enhance the communication effect and influence of traditional Chinese medicine culture in modern packaging design.

关 键 词：蕲春县 中医药文化 包装设计 视觉设计 

分 类 号：TB482[一般工业技术—包装工程] TB472