公益海报文字图形化设计研究  

The Commonweal Poster Text Graphical Design Research

作　　者：武凡 陈珑琪 WU Fan;CHEN Long-qi(Modern Service College of Jiangxi Metallurgical Vocational and Technical College,Xinyu 338015,China)

机构地区：[1]江西冶金职业技术学院现代服务学院,江西新余338015

出　　处：《绿色包装》2024年第2期135-138,共4页Green Packaging

摘　　要：随着信息时代的不断发展,公益海报的设计方法也与时俱进。本文研究公益海报与商业海报的区别,确认文字图形化设计是将文字与图像的功能结合,使图形同时具有可看、可读的属性。文章还研究了文字图形化设计尺度以及传统文化元素融入公益海报设计的优点,得出了文字图形化设计的四种方法:局部置换法、分解重构法、字形同构法、文字解构法。With the continuous development of the information age,the design methods of public welfare posters are also advancing with The Times.This paper studies the difference between public welfare posters and commercial posters,and confirms that the graphic design of text is to combine the function of text and image,so that the graphics can be seen and read at the same time.The paper also studies the scale of graphic design of text and the advantages of integrating traditional cultural elements into the design of public welfare posters,and obtains four methods of graphic design of text:local replacement method,decomposition and reconstruction method,font isomorphism method and text deconstruction method.

关 键 词：公益海报 文字图形化 商业海报 

分 类 号：TB482[一般工业技术—包装工程]