议程设置理论视角下新时代中国故事国际传播的三重策略  

Threefold Strategies for International Communication of Chinese Stories in the New Era from the Perspective of Agenda Setting Theory

作　　者：房彬[1] 李坪洋 FANG Bin;LI Ping-yang(Shool of Marxism,Hefei University of Technology,Hefei Anhui 230601,China)

机构地区：[1]合肥工业大学马克思主义学院,安徽合肥230601

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第2期77-80,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：安徽省“三全育人”试点省建设暨高校思想政治工作能力提升计划项目(sztsjh-2022-7-5)。

摘　　要：议程设置是国际传播能力建设的一项重要内容。新时代推动中国故事的国际传播,基础议程设置层级:主动设置议题以赢得先机,选择具有广泛共识性的议题以增强认同,强调议题加深关注;属性议程设置层级,创新对外话语表达,构建融通中外的话语体系,提炼展示中华文明的精神标识和文化符号,以形成认知;网络议程设置层级,构建“政府主导、多方参与、受众呼应”的对外传播格局,主流媒体整合定调,社交平台布局,社会公众参与。Agenda setting is an important part of international communication capacity building.In the new era,we should pro-mote the international communication of Chinese stories.The basic level of agenda settingshould take the initiative to set topics to win the initiative,choose topics with broad consensus to enhance identity and focus on the topic to deepen attention.Thelevel of attribute a-genda setting should innovate the expression of foreign discourse,build a discourse system that integrates Chinese and foreign dis-course,refine and display the spiritual signs and cultural symbols of Chinese civilization to form cognition.The level of the network a-genda setting should construct extermal communication pattern of"government-led,multi-party participation,the audience echoes",with the mainstream medium integrating and setting tone,social platforms layout and the public taking part in.

关 键 词：新时代 中国故事 国际传播 议程设置理论 

分 类 号：D822[政治法律—政治学] G206[政治法律—外交学]